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Performance Marketing Manager
Ruuby
Abu Dhabi, UAE
Full Time
Manager
1 months ago
Meta AdvertisingGoogle AdsTikTok AdsSEOGEO (Generative Engine Optimisation)Analytics (GA4, Looker, Mixpanel/Amplitude)
Free
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Meta AdvertisingGoogle AdsTikTok Ads
About the Role
Ruuby, a leading at-home beauty and wellness platform, seeks a Performance Marketing Manager to own paid and organic growth across UK and international markets. The role involves managing Meta, Google, and TikTok ads, SEO/GEO strategy, and full-funnel analytics.
Key Skills for This Role
Meta AdvertisingGoogle AdsTikTok AdsSEOGEO (Generative Engine Optimisation)Analytics (GA4, Looker, Mixpanel/Amplitude)
Responsibilities
- Own Meta advertising across the UK and international markets strategy, set up, execution and optimisation
- Plan and run Google Ads campaigns search, performance max and beyond
- Build and scale TikTok ad campaigns
- Own the paid media budget across channels and markets allocating spend where it delivers, and managing to clear targets (CAC, ROAS, CPA)
- Set up campaigns end to end audiences, creative testing, tracking and optimisation
- Partner with the brand & content lead on ad creative briefing, storyboarding and shaping concepts for paid
- Run structured creative testing to identify top performing hooks, formats and angles
- Own Ruuby's SEO strategy technical, on page and content, working to grow organic visibility across markets
- Lead on GEO (Generative Engine Optimisation) ensuring Ruuby surfaces in AI answer engines
- Take a full funnel view of growth connecting paid and organic activity through to bookings, retention and revenue
- Dig into product and booking analytics to understand customer behaviour, drop off and what drives repeat
- Identify growth opportunities across the funnel not just top of funnel acquisition, but conversion and retention
Requirements
- Proven experience running paid campaigns across Meta, Google and TikTok, ideally across multiple markets
- Strong commercial and analytical skills comfortable owning a budget and being measured on results
- A growth mindset comfortable looking across the whole funnel and digging into product and booking data
- Experience with analytics tools (GA4, Looker, Mixpanel/Amplitude or similar)
- Hands on with campaign set up and execution, not just oversight
- Solid understanding of SEO, with awareness of how AI is reshaping search (GEO)
- Confident reporting and presenting performance to stakeholders
- Self starter who can own their channels end to end
Full Job Posting
Ruuby Performance Marketing Manager
- Ruuby is the leading at home beauty and wellness platform, connecting clients with vetted therapists across the UK, UAE, Switzerland and the South of France.
- As we scale across markets, we're looking for a Performance Marketing Manager to own our paid and organic growth driving acquisition, retention and revenue across the UK and our international markets.
- This is a hands on, data led role for someone who knows how to set up, run and optimise paid campaigns end to end.
What you'll do
- Own Meta advertising across the UK and international markets strategy, set up, execution and optimisation.
- Plan and run Google Ads campaigns search, performance max and beyond.
- Build and scale TikTok ad campaigns.
- Own the paid media budget across channels and markets allocating spend where it delivers, and managing to clear targets (CAC, ROAS, CPA).
- Set up campaigns end to end audiences, creative testing, tracking and optimisation.
- Partner with the brand & content lead on ad creative briefing, storyboarding and shaping concepts for paid.
- Run structured creative testing to identify top performing hooks, formats and angles.
- Own Ruuby's SEO strategy technical, on page and content, working to grow organic visibility across markets.
- Lead on GEO (Generative Engine Optimisation) ensuring Ruuby surfaces in AI answer engines (ChatGPT, Perplexity, Google AI Overviews) as well as traditional search.
- Take a full funnel view of growth connecting paid and organic activity through to bookings, retention and revenue.
- Dig into product and booking analytics to understand customer behaviour, drop off and what drives repeat.
- Identify growth opportunities across the funnel not just top of funnel acquisition, but conversion and retention.
What we're looking for
- Proven experience running paid campaigns across Meta, Google and TikTok, ideally across multiple markets.
- Strong commercial and analytical skills comfortable owning a budget and being measured on results.
- A growth mindset comfortable looking across the whole funnel and digging into product and booking data, not just ad platform metrics.
- Experience with analytics tools (GA4, Looker, Mixpanel/Amplitude or similar).
- Hands on with campaign set up and execution, not just oversight.
- Solid understanding of SEO, with awareness of how AI is reshaping search (GEO).
- Confident reporting and presenting performance to stakeholders.
- Self starter who can own their channels end to end.
Nice to have
- Experience marketing across international markets.
- Background in beauty, wellness, marketplace or D2C.
- Experience feeding creative requirements into content/social teams.
How to apply
- Send us your CV and a short note on a paid campaign you've owned what you set out to achieve, what you did, and the results.
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