Performance Marketing Manager

● 3-7 years of brand-side performance marketing experience, with direct ownership of budgets and outcomes for a consumer app, marketplace, or digital product

● Proven experience driving growth from cold start — you have launched performance marketing for a new product or market from zero, not just optimised an existing system, and you know what it takes to find the first users before there is any data to work with

● Hands-on fluency across Meta Ads Manager, TikTok Ads Manager, and Google Ads; programmatic and ad network experience a strong plus

● Demonstrated experience managing off-platform or non-self-serve partnerships — ad networks, OEM or device partnerships, media direct buys, affiliate or performance platforms, or similar; you have negotiated deals and managed these relationships independently

● Mobile attribution tooling experience with Adjust or equivalent; able to set up and own measurement infrastructure end-to-end, not just read reports someone else configured

● Thinks in the right metrics: CAC, CPI, LTV, ROAS, Day 7/30 payback, and funnel conversion rates — and can diagnose when numbers move and why

● Strong negotiation and partner management skills; comfortable building and managing external vendor and partner relationships independently

● Senior individual contributor mindset — you thrive working independently, go deep on execution without needing a team beneath you, and bring enough seniority to set strategy and defend decisions to leadership without hand-holding

● Experience running performance marketing specifically for a social, entertainment, or consumer app

● Exposure to influencer or KOL-driven paid amplification as an acquisition channel

● Familiarity with incrementality testing, geo-splits, or media mix modelling

● SQL or BI tool fluency (Looker, Tableau, Metabase) for self-serve analysis

● Top-of-market compensation

● Full ownership of a critical function from day one, inside a company with the infrastructure, ad tech depth, and platform relationships to back you up

● A lean, high-trust environment where decisions move fast and your impact is direct and visible

AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits.

Other Types of Pay: Equity eligible

Health Insurance: Medical, Dental, Vision, Life, Disability

Retirement Benefits: 401(k) Retirement Plan

Paid Time Off: Unlimited Discretionary Time Off

Paid Holidays: 10 paid holidays per year

Paid Sick Leave: 80 hours per year

Method of Application: Apply online

Application Window: The application window is expected to close within 30 days of the posting date.

All questions or concerns about this posting should be directed to peopleops@applovin.com.