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Performance Marketing Executive
Watermelon Ecosystem
Dubai, UAE
Full Time
Mid
1 months ago
Google AdsMeta AdsSEOCROGA4Looker Studio
Free
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Google AdsMeta AdsSEO
About the Role
Watermelon Ecosystem is hiring a mid-level Performance Marketing Executive to own paid acquisition, SEO, CRO, and retention campaigns. You will plan and optimize Google and Meta ads, run A/B tests, manage email and remarketing, and collaborate across teams to drive growth.
Key Skills for This Role
Google AdsMeta AdsSEOCROGA4Looker Studio
Responsibilities
- Plan, launch, and optimize paid campaigns across Google (search/display) and paid social to drive qualified leads and signups
- Own day to day performance monitoring: track KPIs, build simple dashboards, and suggest budget or bidding changes based on ROI
- Lead on site SEO basics: keyword research, meta and on page optimisation, internal linking, and content briefs
- Run CRO experiments across key landing pages: identify drop offs, propose hypotheses, set up A/B tests, and summarise results
- Plan and execute simple retention and re engagement campaigns (email, WhatsApp, remarketing) to reduce churn and upsell
- Collaborate with content, design, and sales to brief creatives, align messaging, and ensure consistency across campaigns
- Regularly report what’s working, what’s not, and what you’ll test next, turning channel data into actionable insights
- Keep an eye on competitors and benchmarks, but ground decisions in own data, unit economics, and customer behaviour
- Pitch and prioritise new ideas for growth experiments across paid, organic, and conversion funnels
Requirements
- 2 4 years experience in performance or digital marketing, ideally in B2B, SaaS, or marketplace businesses
- Hands on experience managing campaigns in Google Ads and Meta Ads with a track record of improving CPA/ROAS
- Solid working knowledge of SEO fundamentals (keyword research tools, on page optimisation, basic technical hygiene)
- Comfort with analytics tools such as GA4 and basic dashboards (Looker Studio/Data Studio or similar)
- Practical exposure to CRO: A/B testing, funnel analysis, and using heatmaps or session recordings is a strong plus
- Strong written communication skills for ad copy, landing page briefs, and concise performance summaries
Full Job Posting
About Watermelon
- Watermelon is building the operating system for the food supply chain, connecting restaurants, suppliers, and financial partners.
- The ecosystem includes marketplace tools, financing, and data to help F&B businesses run smarter.
Why Join
- Lean, hands on team where performance marketers see the full funnel, ship experiments quickly, and directly influence revenue, product and brand direction.
- You will work closely with the marketing team, owning strategy, execution, and reporting.
What We're Looking For
- Mid level Performance Marketing Executive strong in paid acquisition, client retention, SEO, and CRO.
- Comfortable wearing multiple hats across channels and analytics, equally excited about building campaigns and digging into data.
Role & Responsibilities
- Plan, launch, and optimize paid campaigns across Google (search/display) and paid social to drive qualified leads and signups.
- Own day to day performance monitoring: track KPIs, build simple dashboards, and suggest budget or bidding changes based on ROI.
- Lead on site SEO basics: keyword research, meta and on page optimisation, internal linking, and content briefs.
- Run CRO experiments across key landing pages: identify drop offs, propose hypotheses, set up A/B tests, and summarise results.
- Plan and execute simple retention and re engagement campaigns (email, WhatsApp, remarketing) to reduce churn, upsell, and increase repeat usage.
- Collaborate with content, design, and sales to brief creatives, align messaging, and ensure consistency across performance, SEO, and lifecycle campaigns.
- Regularly report what’s working, what’s not, and what you’ll test next—turning channel data into simple, actionable insights.
- Keep an eye on competitors and benchmarks, but ground decisions in our own data, unit economics, and customer behaviour.
- Pitch and prioritise new ideas for growth experiments across paid, organic, and conversion funnels.
Qualifications & Experience
- ~2–4 years experience in performance or digital marketing, ideally in B2B, SaaS, or marketplace businesses.
- Hands on experience managing campaigns in Google Ads and Meta Ads, with a track record of improving CPA/ROAS.
- Solid working knowledge of SEO fundamentals (keyword research tools, on page optimisation, basic technical hygiene).
- Comfort with analytics tools such as GA4 and basic dashboards (Looker Studio/Data Studio or similar).
- Practical exposure to CRO: A/B testing, funnel analysis, and using heatmaps or session recordings is a strong plus.
- Strong written communication skills for ad copy, landing page briefs, and concise performance summaries.
Qualities That Will Help You Succeed
- Full stack mindset: happy to switch between strategy, execution, analysis, and documentation.
- Data driven but practical: can make decisions with imperfect information and iterate quickly.
- Ownership: treat channels and budgets as if they were your own, proactively flag risks and opportunities.
- Curiosity: regularly test new formats, audiences, and ideas instead of repeating the same playbook.
- Collaboration: comfortable working closely with founders, product, and sales, explaining marketing decisions in plain language.
How to Apply
- Share your CV/portfolio and a brief note on one campaign or experiment you’re proud of—and the numbers behind it.
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