Performance Marketing Assistant Manager

· Plan, launch, and manage performance campaigns across Google, Meta, and other relevant platforms to achieve CPL/CPA and ROI targets.

· Continuously optimize campaigns through audience refinement, bidding strategies, creative testing, and funnel improvements.

· Set up and maintain conversion tracking, pixels, UTMs, and goal measurement to ensure accurate performance attribution.

· Design and run A/B tests (ad copies, audiences, landing pages) and present findings with clear recommendations.

· Collect, organize, and analyze campaign-level and channel-level data to identify trends, gaps, and growth opportunities.

· Build and maintain performance dashboards/reports to share weekly and monthly results with stakeholders.

· Track and report on key metrics such as impressions, CTR, CPC, CPA, ROAS, lead quality, and funnel drop-offs using tools like Google Analytics/GA4, Meta Ads Manager, and Tag Manager.

· Translate data into actionable insights to improve efficiency and scale.

· Assist in planning and distributing monthly/quarterly digital marketing budgets across channels based on goals and historical performance.

· Monitor daily spends to ensure alignment with budgets and pacing plans.

· Recommend reallocation of budgets across campaigns/channels to maximize business outcomes.