Performance Marketer / PPC

Role Description

Responsibilities

• Develop and execute marketing strategies and campaigns to promote our clinic's services and brand.
• Manage and optimize paid advertising campaigns on various platforms such as Google Ads, Facebook Ads, and LinkedIn.
• Update and maintain the clinic's website, ideally with experience using Wix, ensuring content is current, relevant, and engaging.
• Create and edit visual and written content, including images, videos, and copy, for use across multiple channels.
• Manage and grow our social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Design and implement email marketing campaigns using tools like Brevo.
• Utilize marketing automation and CRM platforms such as HubSpot to track leads, manage customer relationships, and measure campaign effectiveness.
• Analyze and report on the effectiveness of marketing initiatives, adjusting strategies as needed to achieve goals.
• Stay up-to-date with industry trends and best practices, applying insights to optimize our marketing efforts.
• Collaborate with internal teams and external partners to create and execute successful marketing campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 3 years of proven experience in marketing, ideally within the healthcare industry.
• Excellent knowledge of marketing principles and practices, including digital marketing, social media management, and content creation.
• Proficiency in paid advertising platforms, such as Google Ads and Facebook Ads Manager.
• Strong skills in website management and content management systems, such as Wix and WordPress.
• Experience with email marketing platforms like Mailchimp and Mailgun.
• Familiarity with marketing automation and CRM tools such as HubSpot.
• Proficient in graphic design and video editing software, such as Adobe Creative Suite.
• Exceptional communication and presentation skills, both written and verbal.
• Analytical mindset with the ability to translate data into actionable insights.
• Self-motivated, creative, and able to work independently or as part of a team.