Performance Marketer / Growth Strategist
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Key skills for this role
About the Role
Illumination Media is hiring a Performance Marketer / Growth Strategist to own complete digital growth campaigns for clients. The role requires expertise in paid media, SEO, campaign strategy, and data-driven optimization.
Key Skills for This Role
Responsibilities
- Plan, set up, manage, and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital platforms
- Build full funnel campaign strategies focused on awareness, engagement, lead generation, conversions, and growth
- Analyse client objectives and recommend campaign structure, audience targeting, creatives, budgets, and platform mix
- Work closely with creative team to guide ad creatives based on performance insights
- Monitor campaign performance, track KPIs, and make data led optimisation decisions
- Prepare performance reports with clear insights and recommendations
- Support SEO strategy, keyword planning, landing page suggestions, and organic growth direction
Requirements
- Hands on experience with Google Ads, Meta Ads, TikTok Ads, and performance campaign management
- Understanding of SEO, geo targeting, lead generation, conversion tracking, and campaign analytics
- Ability to think strategically and interpret data
- Strong communication skills and ability to explain campaign performance
- Must be based in Dubai and available for hybrid work
Full Job Posting
Role Overview
- Illumination Media is looking for a sharp, analytical, and strategy driven Performance Marketer who can go beyond managing ads and take ownership of complete digital growth campaigns for clients.
Key Responsibilities
- Plan, set up, manage, and optimise campaigns across Google Ads, Meta Ads, TikTok Ads, and other digital platforms
- Build full funnel campaign strategies focused on awareness, engagement, lead generation, conversions, and growth
- Develop performance strategies that support client growth across Instagram, Facebook, TikTok, LinkedIn, Google, and other platforms
- Analyse client objectives and recommend the right campaign structure, audience targeting, creatives, budgets, and platform mix
- Work closely with the creative team to guide ad creatives, hooks, formats, messaging, and content direction based on performance insights
- Monitor campaign performance, track KPIs, and make data led optimisation decisions
- Prepare performance reports with clear insights, learnings, and next step recommendations
- Support SEO strategy, keyword planning, landing page suggestions, and organic growth direction
- Understand geo targeting, audience behaviour, lead quality, conversion tracking, and campaign scaling
- Identify growth opportunities for clients beyond paid ads, including content strategy, platform positioning, and funnel improvement
Requirements
- Hands on experience with Google Ads, Meta Ads, TikTok Ads, and performance campaign management
- Understanding of SEO, geo targeting, lead generation, conversion tracking, and campaign analytics
- Ability to think strategically, not just technically
- Strong understanding of how social media platforms grow and perform
- Experience in building campaign strategies for different industries and objectives
- Ability to interpret data and convert it into clear action points
- Good communication skills and the ability to explain campaign performance to internal teams and clients
- Creative thinking with a strong understanding of content, audience behaviour, and digital trends
- Must be based in Dubai and available for hybrid work
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Company Description Illumination Media, a division of Illumination Group, is a cutting-edge leader in modern marketing and media consulting. Specializing in social media, digital marketing, we create customized campaigns