Performance Marketer

Overview

• Role & responsibilities
• Platform Expertise: Expert-level execution in Meta Business Manager (Advantage+), TikTok Ads Manager, and Google Ads (Search/Shopping).
• Technical Tools: Proficiency in Shopify Analytics, GA4, GTM, and tracking pixels.
• AI Tools: Hands-on experience using Claude, ChatGPT, or Perplexity for creative hooks , creating images and strategy.
• Data Analysis: Ability to read data to improve ROAS and lower CPA.

• Hybrid Creative Skills (MUST HAVE)

• Canva Mastery: Ability to design high-converting static ads and animated stories from scratch.
• Mobile Video Editing: Proficiency in CapCut or similar apps to edit raw UGC (User Generated Content) into "scroll-stopping" ads.
• AI Creative Tools: Hands-on knowledge of AI image/video generation (e.g., Midjourney, DALL-E, or Canva Magic Studio).
• Creative Strategy & Briefing: Ability to analyze ROAS/CTR data and write clear, technical "Creative Briefs" for senior editors and designers.
• Preferred candidate profile
• Minimum 3 years of hands-on experience specifically in
• E-commerce or D2C
• performance marketing.

Full-Funnel Management

• Strategize Build, manage, and scale paid campaigns across Meta, TikTok, and Google.
• Daily Optimization:
• Monitor daily spends and adjust bids/creatives to maintain a high ROAS (4x5x minimum).
• Technical Setup:
• Ensure all tracking (GTM, Pixels, GA4) is working perfectly for every campaign.
• Creative Strategy:
• Use AI tools to develop high-converting hooks and ad copy experiments and images and videos edits as per need.
• Reporting:
• Provide clear, data-driven updates on campaign performance and scaling opportunities.
• Integrating Ai
• as per the performance demands
• Rapid Prototyping:
• When an ad fatigues, you don't wait for a designer.
• You use Canva or CapCut to quickly create 3-5 new "Hook" variations to keep ROAS high.
• Content Research:
• Conduct competitor "Ad Spy" research to identify emerging creative trends in the e-commerce/D2C space.
• Strategic Briefing:
• Deliver data-backed creative briefs to clients and external designers.

Education