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Performance, Data Analytics & Media Manager
Teachers Health
Fortitude Valley, UAE
Full Time
Manager
Hybrid
4 weeks ago
Media AnalyticsData AnalysisGoogle AnalyticsTag ManagementCDPA/B Testing
Free
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Media AnalyticsData AnalysisGoogle Analytics
About the Role
Teachers Health seeks a Performance, Data Analytics & Media Manager to lead media measurement, audience activation, and optimization of the advertising technology ecosystem. The role involves developing measurement frameworks, analyzing campaign performance, and managing a Tag Management Specialist.
Key Skills for This Role
Media AnalyticsData AnalysisGoogle AnalyticsTag ManagementCDPA/B Testing
Responsibilities
- Lead the development of measurement frameworks and reporting across media activity, partnering with agencies and internal analytics teams
- Analyse campaign and channel performance, delivering actionable insights to inform optimisation and strategy
- Lead and develop the Tag Management Specialist, building capability in tracking, analytics, and marketing technology
- Oversee tracking, tagging and data governance practices across all digital platforms
- Manage and optimise the Adtech and Martech stack to support data driven marketing outcomes
- Build and activate audience segments through CDP platforms to support acquisition and retention strategies
- Lead a structured test and learn agenda across media channels, leveraging experimentation to improve performance
- Collaborate with internal teams and agency partners to align media investment strategy and performance outcomes
- Translate complex data and insights into clear, actionable recommendations for senior stakeholders
Requirements
- 8 10+ years’ experience in media, media analytics or Adtech/Martech environments
- Proven experience building measurement frameworks, KPIs and performance dashboards
- Strong analytical capability with the ability to translate complex data into actionable insights
- Hands on experience with analytics, tagging systems and marketing technology platforms (e.g. GA4, Tag Manager, CDPs)
- Experience designing and running testing frameworks (e.g. A/B, incrementality, uplift studies)
- Demonstrated ability to work cross functionally across marketing, data, digital and technology teams
- Experience leading or mentoring technical specialists
- Relevant tertiary qualifications in Marketing, Analytics or a related field
- Knowledge of attribution modelling or marketing mix modelling (desirable)
- Experience within regulated industries (e.g. financial services or health insurance) (desirable)
- Understanding of privacy regulations and their impact on media and data platforms (desirable)
Full Job Posting
Own the performance behind the media
- At Teachers Health, we’re looking for a commercially minded and analytically driven Performance, Data Analytics & Media Manager to lead how we measure, optimise, and maximise the impact of our media investment.
- This is a pivotal role that sits at the intersection of media, data, and technology—responsible for performance measurement, audience creation and activation, and the optimisation of our advertising and marketing technology ecosystem.
- You’ll play a key role in ensuring our media spend delivers measurable business outcomes, while building best in class tracking, tagging, and data governance practices across our platforms.
Why Join Teachers Health?
- Attractive leave benefits
- Hybrid working model (flex your work/life balance)
- Subsidised private health insurance
- Discounts on our products and services
- Generous employee wellbeing program
- Easily accessible by public transport
Who Are We?
- Teachers Health was created by teachers for teachers over 70 years ago and is the only health fund dedicated to the education community.
- As a not for profit health fund, we exist for our members, covering over 500,000 teachers, education staff, and their families.
Key Responsibilities Include
- Lead the development of measurement frameworks and reporting across media activity, partnering with agencies and internal analytics teams
- Analyse campaign and channel performance, delivering actionable insights to inform optimisation and strategy
- Lead and develop the Tag Management Specialist, building capability in tracking, analytics, and marketing technology
- Oversee tracking, tagging and data governance practices across all digital platforms
- Manage and optimise the Adtech and Martech stack to support data driven marketing outcomes
- Build and activate audience segments through CDP platforms to support acquisition and retention strategies
- Lead a structured test and learn agenda across media channels, leveraging experimentation to improve performance
- Collaborate with internal teams and agency partners to align media investment strategy and performance outcomes
- Translate complex data and insights into clear, actionable recommendations for senior stakeholders
Essential
- 8 10+ years’ experience in media, media analytics or Adtech/Martech environments
- Proven experience building measurement frameworks, KPIs and performance dashboards
- Strong analytical capability with the ability to translate complex data into actionable insights
- Hands on experience with analytics, tagging systems and marketing technology platforms (e.g. GA4, Tag Manager, CDPs)
- Experience designing and running testing frameworks (e.g. A/B, incrementality, uplift studies)
- Demonstrated ability to work cross functionally across marketing, data, digital and technology teams
- Experience leading or mentoring technical specialists
- Relevant tertiary qualifications in Marketing, Analytics or a related field
Desirable
- Knowledge of attribution modelling or marketing mix modelling
- Experience within regulated industries (e.g. financial services or health insurance)
- Understanding of privacy regulations and their impact on media and data platforms
How do I apply?
- Click APPLY NOW to submit your CV. You’re welcome to include a cover letter (optional) outlining why this opportunity excites you.
- At Teachers Health, we celebrate diversity and are committed to creating an inclusive workplace.
- If you require any adjustments during the recruitment process, please reach out to: jobs@teachershealth.com.au
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