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Partner Marketing Manager

Pesce & Associates

Toronto, CAN

Full-time

Hybrid

Discovered 5 days ago

partner marketingB2B technology marketingco-marketing campaignscontent marketingsales enablementevent marketing

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Role Overview

reSolved is recruiting a Partner Marketing Manager to grow the impact of client partnerships.

The role owns day-to-day marketing relationships with partners and turns shared ideas into campaigns, events, content, advocacy, and sales enablement.

The role reports to the Chief Marketing and Growth Officer and works across Marketing, Sales, Delivery, Product, and partner organizations.

Location and Employment

The role is hybrid within Canada, with a focus on candidates in the GTA.
In-office attendance is expected approximately once per month.
Employment type is full time and permanent.

Partner Marketing

Develop joint marketing plans aligned to partner priorities, target markets, and growth objectives.
Design and execute co-marketing campaigns around shared solutions, industries, and target audiences.
Run joint webinars, demos, panels, educational programs, PR opportunities, and industry award activities.
Support account-based marketing and maintain partner-related web, social, and digital content.

Content and Enablement

Create solution briefs, sell sheets, presentations, FAQs, competitive positioning, and other joint sales materials.
Develop testimonials, references, success stories, case studies, blogs, articles, interviews, and thought-leadership content.
Use AI tools to accelerate research, content development, campaign planning, personalization, automation, and performance analysis.

Opportunity Management

Coordinate sales opportunities from intake through submission or handoff, including RFP and non-RFP work.
Set timelines and requirements, activate internal owners, track progress, provide updates, and resolve risks and dependencies.
Coordinate joint conferences and events, including sponsorships, speaking opportunities, and roundtables.

Governance and Performance

Manage approvals, brand requirements, budgets, and execution across organizations.
Build relationships across partner marketing, sales, and product teams to identify collaboration opportunities.
Establish KPIs and track partner-sourced and partner-influenced activity, pipeline, and marketing performance.

Experience and Education

5–7+ years of experience in partner marketing, B2B technology marketing, channel or alliances marketing, or a related role.
Post-secondary degree or equivalent; marketing, communications, business, or related education is preferred.
Experience coordinating initiatives across strategic partners, organizations, and stakeholder groups.
Experience supporting sales opportunities, RFPs, proposals, or complex business development processes.

Capabilities

Strong project, opportunity, relationship management, written communication, and verbal communication skills.
Demonstrated experience using AI-enabled tools for marketing research, content, campaigns, automation, and analysis.
Advanced PowerPoint proficiency for persuasive presentations to executive, partner, sales, and client audiences.
Experience establishing KPIs and measuring partner-sourced and partner-influenced pipeline and marketing performance.
Salesforce or another CRM platform is considered an asset.

Company and Benefits

The employer describes meaningful work, a collaborative inclusive team, flexible hybrid work, unlimited vacation, and comprehensive benefits.
Applications should include a cover letter and current resume.