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Key skills for this role
This is not a fractional CMO or advisory position, and it is not a junior coordinator role. We need a capable
all-rounder who can decide where to focus, build the plan and personally execute the work that creates demand,
supports our channel and converts opportunities into sales.
You may spend one part of the day discussing growth strategy, budget, market priorities and new products with the
CEO and Leadership Team; later that day you might publish a LinkedIn post, build a campaign in Monday.com,
create collateral using AI, organise a trade show, follow up warm prospects or meet a reseller marketing team
Develop and own the annual marketing strategy and calendar, working closely with the CEO, Sales team and
Leadership Team.
Identify priority markets, customer segments and the channels most likely to deliver commercial return.
Set priorities and budgets; recommend where to invest, what to stop and how to improve results.
Develop go-to-market plans for new products, market opportunities and campaigns.
Measure marketing ROI, pipeline contribution and conversion, then turn successful activity into repeatable
systems.
Using Monday.com CRM, work with Sales to build a reliable marketing and sales engine.
Segment prospects and customers; create targeted email, digital, nurture and re-engagement campaigns.
Convert warm prospects, trade-show leads and dormant opportunities into qualified sales conversations.
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Build practical workflows for lead capture, follow-up, source attribution and reporting.
Track what was spent, what opportunities were generated, what converted and what should be repeated.
Own both the strategy and day-to-day execution of Multipanel's content and brand presence.
Create and publish social content, particularly LinkedIn, and develop case studies, email campaigns, presentations
and sales collateral.
Turn projects, customer outcomes, product innovation, technical education and industry activity into useful,
credible content.
Act as internal custodian of brand positioning, consistency, website content, photography, video and customer
communications.
Support product branding, packaging improvements and professionally executed new product launches.
Treat events as measurable commercial investments, from planning through to post-event conversion.
Assess event fit and ROI; coordinate budgets, stand concepts, collateral, promotion, lead capture and Sales
alignment.
Run follow-up and nurture activity after events and measure resulting pipeline, revenue and learning.
Build productive relationships with industry associations, media, suppliers, strategic partners and specialist
providers.
Represent Multipanel professionally with customers, distribution partners and reseller marketing, category and
buying teams.
Australian multidisciplinary professional-services firm providing accounting, legal and business advisory services to entrepreneurs and families.
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