Part-Time / Freelance Digital Marketing Specialist – Paid Ads & Lead Generation
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Role Overview
The role is for an experienced Digital Marketing Specialist focused on paid advertising, lead generation, retargeting, and sales funnels.
This is a hands-on position requiring measurable campaign results and accountability for advertising performance.
Key Skills for This Role
Full Job Posting
Role Overview
The role is for an experienced Digital Marketing Specialist focused on paid advertising, lead generation, retargeting, and sales funnels.
This is a hands-on position requiring measurable campaign results and accountability for advertising performance.
Location and Work Type
- The role is based in Dubai, UAE, with hybrid or remote work described in the posting.
- The job type is described as part-time and freelance.
Key Responsibilities
- Create, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Create and manage Google Ads Search, Display, and remarketing campaigns.
- Manage paid advertising campaigns on TikTok and LinkedIn.
- Set up and manage Google Analytics 4 and Google Tag Manager.
- Configure and troubleshoot conversion tracking, pixels, events, and attribution.
- Build retargeting and remarketing audiences, including permitted customer-list audiences.
- Develop strategies for website visitors, previous leads, and users who interacted with ads.
- Design and improve sales and lead-generation funnels.
- Improve landing-page conversion rates and recommend changes to increase enquiries and sales.
- Analyze CPL, CPA, conversion rates, ROAS, and other campaign KPIs.
- Conduct A/B testing on audiences, creatives, offers, landing pages, and campaign structures.
- Provide weekly reporting covering results, problems, actions, and recommendations.
Required Experience
- Strong hands-on experience with Meta Ads Manager, Google Ads, Google Analytics 4, and Google Tag Manager.
- Experience with Meta Pixel, Conversion API concepts, Google conversion tracking, TikTok Ads Manager, and LinkedIn Campaign Manager.
- Experience with retargeting, remarketing, customer-list or CRM-based audience targeting, landing pages, and lead-generation funnels.
- Experience with conversion-rate optimization, A/B testing, campaign reporting, and analytics.
- The candidate should understand the customer journey from advertisement and landing page through lead follow-up, retargeting, appointment, and sale.
- Candidates should be able to demonstrate personally managed campaigns, responsible advertising budgets, and measurable performance improvements.
- Experience generating leads for service-based businesses is required.
- Candidates must be comfortable working independently, testing strategies, reviewing data, and taking accountability for campaign performance.
Pay
- Pay starts at AED 300 per day.
Application Notes
- Applicants are asked to provide platform experience, campaign examples, advertising spend, GA4 and Google Tag Manager experience, conversion improvements, funnel examples, rate, and availability.
- The posting excludes candidates whose primary experience is only organic social media, graphic design, or content posting.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career