Paid Media Specialist

Glimpse Digital Agency

Dubai, UAE

Full Time

Mid

4 weeks ago

Google AdsMeta AdsLinkedIn AdsTikTok AdsGoogle AnalyticsGoogle Tag Manager

Free

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Key skills for this role

Google AdsMeta AdsLinkedIn Ads

We are looking for a proactive and data driven Paid Media Specialist to lead the planning, execution, and optimization of digital advertising campaigns across multiple channels.
This role is responsible for driving qualified leads, increasing brand visibility, and maximizing return on advertising spend through strategic campaign management and continuous performance improvement.

Develop and execute paid media strategies aligned with business and marketing objectives.
Manage campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, TikTok, and other relevant advertising platforms.
Conduct audience research, keyword analysis, and competitor benchmarking to identify growth opportunities.
Monitor campaign performance daily and implement optimizations to improve lead generation, conversions, and ROI.
Manage advertising budgets and ensure efficient allocation of spend across channels.
Collaborate with creative and content teams to develop compelling ad creatives and messaging.
Conduct A/B testing on audiences, creatives, landing pages, and campaign structures.
Track and report on campaign performance, providing insights and recommendations to stakeholders.
Ensure accurate conversion tracking, tagging, and reporting through GA4, Google Tag Manager, and platform analytics tools.
Stay current with industry trends, platform updates, and emerging digital advertising opportunities.
Campaign Reporting on Monthly, daily and weekly basis.

3+ years of hands on experience managing paid media campaigns.
Proven experience with Google Ads and Meta Ads; experience with LinkedIn Ads and TikTok Ads is a plus.
Strong understanding of performance marketing metrics, attribution, and conversion tracking.
Experience with Google Analytics, Google Tag Manager, and reporting tools.
An analytical mindset with the ability to translate data into actionable insights.
Strong communication and project management skills.
Ability to manage multiple campaigns and priorities in a fast paced environment.

Highly organized and detail oriented, with the ability to juggle multiple client accounts and meet deadlines.
Able to manage multiple projects at once while maintaining quality and keeping deadlines on track.
Detail focused and comfortable handling several client accounts in a fast paced environment while meeting deadlines.
Strong organizational skills and the ability to balance multiple priorities without missing deadlines.

Achievement of lead generation and revenue targets.
Improvement in ROAS, CPA, CPL, and conversion rates.
Effective budget management and campaign scalability.
Delivery of actionable insights that contribute to overall marketing performance and business growth.

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