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Paid Media Specialist
Hotel Diamante Calpe
Abu Dhabi, UAE
Full Time
Mid
Hybrid
6 days ago
Google AdsMeta AdsSEOAnalyticsGenerative AI ToolsLead Generation
Free
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About the Role
AR HOTELS & Resorts is seeking a Digital Performance Specialist to drive qualified traffic through digital campaigns for leads and reservations. The role requires at least 3 years of experience in Google Ads and Meta Ads, with a focus on analytics and results.
Key Skills for This Role
Google AdsMeta AdsSEOAnalyticsGenerative AI ToolsLead Generation
Responsibilities
- Manage campaigns in Google Ads and Meta Ads for lead and reservation acquisition (accommodation, spa, restaurants)
- Support coordination and supervision of external campaign management suppliers
- Monitor and optimize key KPIs: investment, traffic, conversions, CPL, CPA, ROAS, conversion rate, lead quality
- Explore and activate campaigns on emerging channels
- Perform SEO on page optimizations and on platforms like Google Business Profile, TripAdvisor, Idealista, Fotocasa
- Collaborate with the marketing team on departmental tasks
Requirements
- At least 3 years of experience in digital campaign management, especially Google Ads and Meta Ads
- Education in Digital Marketing or related field
- Organization, autonomy, and ability to coordinate with internal teams and suppliers
- Use of generative AI tools
- Results oriented mindset and continuous improvement
Full Job Posting
Overview
- AR HOTELS & Resorts is seeking a Digital Performance Specialist to join the Marketing team.
- The role focuses on driving qualified traffic through digital campaigns for leads and reservations, measuring and optimizing results to contribute to business growth.
Main Functions
- Manage campaigns in Google Ads and Meta Ads for lead and reservation acquisition (accommodation, spa, restaurants).
- Support coordination and supervision of external campaign management suppliers.
- Monitor and optimize key KPIs: investment, traffic, conversions, CPL, CPA, ROAS, conversion rate, lead quality.
- Explore and activate campaigns on emerging channels.
- Perform SEO on page optimizations and on platforms like Google Business Profile, TripAdvisor, Idealista, Fotocasa.
- Collaborate with the marketing team on departmental tasks.
What We Need From You
- At least 3 years of experience in digital campaign management, especially Google Ads and Meta Ads.
- Education in Digital Marketing or related field.
- Organization, autonomy, and ability to coordinate with internal teams and suppliers.
- Use of generative AI tools.
- Results oriented mindset and continuous improvement.
Valued Qualifications
- Experience in high ticket lead generation, especially in real estate.
- Knowledge of web analytics and SEO.
- Residence in Calpe or nearby.
What We Offer
- Hybrid work model, with mandatory office attendance 2 3 days per week.
- Competitive salary.
- Joining a growing group with hotels, restaurants, wellness centers, tourist apartments, and real estate.
- Participation in varied digital projects with direct impact on acquisition, reservations, and business.
- Discounts on all AR Hotels & Resorts services and partner companies.
- Non salary benefits: included meals, summer camp for children.
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