Paid Media Manager
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Key skills for this role
Role Overview
We are looking for a creative, analytical, and results-driven Paid Media Manager to oversee the execution and performance of our paid acquisition channels.
In this role, you will deploy and optimize comprehensive full-funnel digital campaigns designed to drive growth across E-commerce, physical retail locations, and brand activations.
You will serve as a bridge between performance and creative, working side-by-side with our internal Creative and Content teams to transform analytical insights into collaborative, high-performing ad concepts while managing a team of high-performing specialists.
Key Skills for This Role
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Qualifications
- Professional Experience: 5–7+ years of hands-on media-buying experience executing omnichannel digital campaigns within a fast-paced retail or E-commerce setting, with 2+ years in management or team leadership.
- Creative Alignment Fluency: A proven track record of successfully collaborating with creative agencies or internal Copy and Design teams, with the ability to translate technical "media buyer" data into clear visual direction.
- Technical Platform Expertise: Advanced, verified hands-on mastery of major ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager) paired with strong web analytics fluency (GA4).
- Analytical Mindset: Exceptional quantitative data fluency with a history of leveraging platform analytics to evaluate ad performance, combat creative fatigue, and uncover consumer behaviour trends.
- Agile Project Management: Excellent organizational skills with a history of managing continuous multi-sprint testing backlogs, complex campaign timelines, and strict financial efficiency metrics simultaneously.
- At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:
- A comprehensive compensation package that includes performance-driven bonuses;
- A group retirement savings program with employer matching;
- Flexible group insurance with personalized coverage that meets your needs;
- An employee discount at Garage and Dynamite;
- Exclusive private sample sales;
- A flexible vacation policy;
- And more!
- GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.
- Our promise… No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.
- Candidates that are retained will be called for an interview. #NR-LI1
About Groupe Dynamite Inc.
Canadian omni-channel retailer of women's fashion apparel.
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