Paid Ads Specialist

About Grandir Solutions Grandir Solutions is a full-service digital marketing agency specializing in SEO, AEO, and lead generation for home services contractors — roofing, HVAC, plumbing, pest control, and more.

We're a lean, fast-growing team, and we need a Paid Ads Specialist who can build and manage campaigns that drive real, measurable leads for our clients.

The Role We're hiring a full-time, remote Paid Ads Specialist (Meta + Google) to own paid media strategy and execution across our client portfolio.

You'll build, launch, and optimize campaigns across Google Ads, Local Services Ads, and Meta — owning performance from budget to booked job.

You'll work closely with our account management team to make sure paid results align with client goals.

• Build and launch campaigns. Set up and manage Google Ads (Search, PMax), Local Services Ads, and Meta campaigns for home services clients across multiple markets.
• Optimize for performance. Monitor spend, CPL, and lead quality daily; adjust bids, budgets, targeting, and creative to hit client cost-per-lead targets.
• Own tracking and reporting. Set up conversion tracking (call tracking, form fills, GA4), maintain clean data, and deliver clear monthly performance reports clients can actually understand.
• Write and test ad creative. Draft ad copy, coordinate creative assets, and run structured A/B tests to improve CTR and conversion rates.
• Manage budgets across accounts. Allocate and pace spend across a portfolio of client accounts without overspending or underdelivering.
• Partner with account managers. Communicate performance, flag issues early, and recommend strategy shifts based on what the data shows.
• Stay sharp. Keep up with platform changes, new ad formats, and what's working in home services lead gen.

• 2+ years hands-on experience managing Google Ads campaigns; LSA and Meta experience a strong plus
• Experience in home services, local lead gen, or agency environments is a strong plus
• Comfortable owning accounts end-to-end — strategy, build, optimization, reporting — without heavy hand-holding
• Data-driven; you make decisions based on CPL and lead quality, not vanity metrics
• Strong communicator who can explain performance to non-technical clients and teammates
• High sense of urgency — wasted spend is wasted money, and slow reactions cost clients leads
• Self-starter who thrives in a lean, remote, fast-paced environment

Nice to Have

• Google Ads certification
• Experience with call tracking platforms (CallRail or similar) and GA4
• Familiarity with landing page optimization and CRO basics
• Experience managing $50k+/month in aggregate ad spend

• Growth opportunities in the first 6–12 months
• Remote/hybrid work opportunities
• Paid-time off
• Monthly and quarterly incentives
• Annual company trip(s) — previous locations include Scottsdale & Cancun
• 24/7 gym & sauna access (WI-based only)