Organic Marketing

Own the organic growth strategy across SEO, content marketing, and organic social, with clear pipeline and traffic targets

Build and manage a content engine (blog, guides, comparison pages, thought leadership) targeted at finance/FP&A personas in B2B SaaS

Run technical and on-page SEO: keyword strategy, site architecture, internal linking, content refreshes, and performance tracking

Use AI tools to scale content research, drafting, optimization, and repurposing — without sacrificing quality or brand voice

Grow organic social presence (LinkedIn especially) — founder/exec ghostwriting, company page strategy, and community engagement

Partner with product marketing and design on landing pages, comparison content, and conversion optimization for organic traffic

Analyze funnel performance (traffic → signups/pipeline) and report on what's working, using data to prioritize the roadmap

Stay ahead of SEO/AI-search shifts (e.g., how content performs in LLM-driven search) and adapt strategy accordingly

4–7 years in organic marketing, SEO, or content marketing, ideally in B2B SaaS

Proven track record of driving measurable organic traffic and pipeline growth

Strong writer/editor with the judgment to know what's worth publishing

Working fluency with AI tools as part of daily workflow — using LLMs for research, drafting, optimization, and workflow automation isn't a "nice to have," it's how you already work

Comfort with SEO tooling (Ahrefs/Semrush, GSC, GA4) and basic technical SEO concepts

Ability to work independently in a fast-moving startup, balancing strategic thinking with hands-on execution

Bonus: experience marketing to finance/FP&A or other technical B2B personas