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One Bangkok : Manager, Marketing Strategy (F&B, café, bar, or lifestyle business)
Frasers Property Limited
Bangkok, KSA
Full Time
Manager
4 weeks ago
Marketing StrategySocial Media ManagementPerformance MarketingCampaign ManagementContent CreationInfluencer Marketing
Free
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Marketing StrategySocial Media ManagementPerformance Marketing
About the Role
Frasers Property Limited is seeking a Marketing Manager for The Wireless Club to drive customer traffic, engagement, and sales. The role oversees brand communication, performance marketing, and social media management, and supports business development for new F&B and lifestyle ventures.
Key Skills for This Role
Marketing StrategySocial Media ManagementPerformance MarketingCampaign ManagementContent CreationInfluencer Marketing
Responsibilities
- Develop and implement marketing strategies aligned with business goals and brand direction
- Plan and execute integrated marketing campaigns across digital, social, and on ground platforms
- Manage all social media channels (Facebook, Instagram, TikTok) from content creation to engagement
- Develop and manage seasonal or tactical promotions, collaborations, and in store activations
- Analyze customer data and design retention programs (CRM, loyalty, membership)
- Manage content calendars, creative production, and collaborations with media agencies and influencers
- Optimize paid media and ad performance to maximize visibility and conversions
- Oversee in store communication, signage, and customer engagement touchpoints
- Plan and execute events or brand partnerships to attract new audiences
- Track and analyze marketing performance, present insights and recommendations
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 10+ years of marketing experience in F&B, café, bar, or lifestyle business
- Proven success in driving store traffic and linking marketing to sales performance
- Strong command of social media management (Facebook, Instagram, TikTok)
- Experienced in KOL, influencer, and paid media campaigns
- Skilled in developing and executing integrated marketing strategies
- Deep understanding of customer behavior in dining and lifestyle markets
- Analytical and data driven with ability to measure ROI and optimize campaigns
- Creative storyteller with strong visual and brand communication skills
- Hands on leader, adaptable in fast paced environments
- Collaborative and proactive team player with cross functional coordination ability
- Growth mindset, ready to scale marketing strategies for new ventures
Full Job Posting
Job Summary
- The Marketing Manager drives customer traffic, engagement, and sales for The Wireless Club, operating under the Business Development function to support business growth and new ventures.
- This role oversees brand communication and performance marketing, managing owned media (Facebook, Instagram, TikTok), paid media, and influencer collaborations.
- Working within the BD structure, the Marketing Manager contributes insights and execution capabilities toward future concepts, brand extensions, and new F&B or lifestyle projects.
Job Description
- Develop and implement marketing strategies aligned with business goals and brand direction
- Plan and execute integrated marketing campaigns across digital, social, and on ground platforms
- Manage all social media channels (Facebook, Instagram, TikTok) from content creation to engagement
- Develop and manage seasonal or tactical promotions, collaborations, and in store activations
- Analyze customer data and design retention programs (CRM, loyalty, membership)
- Manage content calendars, creative production, and collaborations with media agencies and influencers
- Optimize paid media and ad performance to maximize visibility and conversions
- Oversee in store communication, signage, and customer engagement touchpoints
- Plan and execute events or brand partnerships that attract new audiences
- Track and analyze marketing performance, present insights and recommendations
Key Qualification
- Bachelor's degree or higher in Marketing, Communications, or related field
- 10+ years of marketing experience in F&B, café, bar, or lifestyle business
- Proven success in driving store traffic and linking marketing to sales performance
- Strong command of social media management (Facebook, Instagram, TikTok)
- Experienced in KOL, influencer, and paid media campaigns
- Skilled in developing and executing integrated marketing strategies
- Deep understanding of customer behavior in dining and lifestyle markets
- Analytical and data driven with ability to measure ROI and optimize campaigns
- Creative storyteller with strong visual and brand communication skills
- Hands on leader, adaptable in fast paced environments
- Collaborative and proactive team player with cross functional coordination ability
- Growth mindset, ready to scale marketing strategies for new ventures
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