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OHC Customer Marketing Manager

Haleon plc
Riyadh, KSA
Full Time
Manager
Onsite
5 days ago
Category ManagementCustomer MarketingShopper MarketingTrade MarketingNielsenIQVIA
Free

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Category ManagementCustomer MarketingShopper Marketing
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About the role

  • The OHC Customer Marketing Manager is a pivotal commercial role within Haleon Saudi Arabia, responsible for shaping and executing the Customer Marketing strategy for the Oral Health Care portfolio across Mass Market, Pharmacy, Wholesaler, Hospital and emerging channels in the Kingdom.
  • The role is accountable for driving category growth, strengthening brand equity at the point of purchase, and delivering superior in‑store execution that maximizes conversion and Net Sales.
  • This position requires a category‑driven commercial operator with strong experience in customer development, category management, or shopper‑focused commercial roles within a leading FMCG multinational.
  • The ideal candidate brings a deep understanding of how Saudi retailers make category decisions, evaluate supplier proposals, and shape the shopper journey across physical and digital environments.
  • The incumbent partners closely with Sales, Brand teams, and Digital Commerce to convert category insights into customer‑specific execution plans that deliver measurable commercial impact.
  • The role reports to the Commercial Excellence Lead.

Role Responsibilities

  • Lead the end‑to‑end Customer Marketing and Category agenda for the OHC portfolio across all channels, ensuring category strategies are translated into winning customer‑specific execution.
  • Develop annual customer and channel plans for OHC, aligned with brand priorities, retailer strategies, and category growth drivers.
  • Build and deploy category‑led selling stories using syndicated data (Nielsen, IQVIA), EPOS, shopper insights, and retailer analytics to influence customer decisions.
  • Partner with Sales to embed OHC category strategies into, covering assortment, visibility, pricing, and promotional recommendations.
  • Own the design and execution of in‑store visibility solutions (POSM, planograms, secondary placements) that enhance category presence and drive shopper conversion.
  • Evaluate the effectiveness of customer and category initiatives through clear KPIs (incremental sales, ROI, conversion uplift, share of shelf) and recommend optimisation actions.
  • Act as the OHC category expert in customer engagements, supporting Sales with insights, toolkits, and execution frameworks tailored to each retailer.
  • Collaborate with Supply Chain and Demand Planning to ensure alignment on NPD launches, assortment changes, and visibility requirements.
  • Support budgeting and forecasting for customer marketing investments, ensuring disciplined allocation and tracking of spend.

Basic Qualifications

  • Minimum 7 years of experience in Category Management, Customer Marketing, Shopper Marketing, Trade Marketing, or Commercial Excellence within a top‑tier FMCG multinational operating in the KSA market.
  • Strong understanding of the Saudi retail landscape, with direct experience engaging with modern trade and pharmacy retailers.
  • Proven track record of delivering measurable commercial impact through category growth initiatives, customer‑specific execution, or shopper‑driven interventions.
  • Demonstrated ability to translate category insights into customer‑tailored plans that drive conversion across offline and online channels.
  • Strong analytical skills with hands‑on experience using Nielsen, IQVIA, EPOS, and internal sell‑in data to build category stories and identify growth opportunities.
  • Excellent cross‑functional collaboration skills with the ability to influence Sales, Marketing, and retailer stakeholders in a matrixed environment.
  • Experience managing POSM development and in‑store visibility execution.

Preferred Qualifications

  • Experience in Oral Health Care or broader Personal Care categories.
  • Category management or shopper marketing certification from a leading FMCG multinational.
  • MBA or postgraduate qualification in Marketing, Business, or related fields.
  • Proven capability in leading cross‑functional commercial projects or contributing to regional capability builds.

Equal Opportunities

  • Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.
  • It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected.
  • During the application process, we may ask you to share some personal information, which is entirely voluntary.
  • The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions.

Adjustment or Accommodations Request

  • If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know.
  • We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

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