National Digital Experience & Performance Manager

You're a seasoned leader, ideally from a marketing, digital or customer intelligence background, with a track record of owning commercial outcomes end to end. You'll ideally have:

8+ years' experience in performance or digital marketing, including several years in a senior leadership role managing a team, and operating in a multi-brand or dynamic structure.

Hands-on experience owning a website or digital product as a commercial conversion channel – comfortable in a CMS, reading funnel and heatmap data, and briefing UX/CRO changes directly.

Deep, hands-on comfort with CAC, ROAS, LTV/CLV, CPA and conversion-rate metrics, and the ability to translate that data into action, not just dashboards.

Experience owning a significant, multi-channel national media budget with full accountability for efficiency.

Structured, hypothesis-led experimentation across website journeys, creative, promotions, landing pages and bidding strategy.

A track record connecting website, campaign and channel performance to broader business outcomes – revenue, occupancy or pipeline – and presenting that commercial story to executive leadership.

Strong analytical and attribution capability, with experience working with CRM, analytics, attribution and BI platforms such as GA4, Salesforce, Marketing Cloud, Tableau, Power BI or equivalent.

An agile, future-focused mindset, comfortable navigating a fast-changing digital landscape including emerging channels and AI-enabled marketing.

Experience in real estate, retirement living, aged care, property or another multi-site lead-generation business is highly regarded, but not essential.

Step into a newly created role with a genuine mandate to shape digital performance strategy and commercial outcomes from day one.

Grow your remit over time, with a path to extend your impact across Student Living (Scape) and Build To Rent (RTL Co.) as the group's platform stack consolidates.

Own a significant national media budget and a full digital performance capability, with the autonomy to set strategy and lead your team.

Build something that can scale, developing digital performance playbooks and capability that can ultimately be leveraged across Student Living, Build to Rent and Retirement Living.

Work closely with senior leaders across Digital & Tech, Marketing and Sales, with direct visibility to senior and executive leadership.

Be part of a purpose-led organisation that is reshaping how Australians live.

Enjoy a range of health and wellbeing benefits, including paid leave days, health insurance, retail and leisure discounts, annual vaccinations, skin checks, employee referral programs and employee assistance programs.