National Account Manager - Horeca

The National Account Manager - Horeca is responsible for managing and growing account base. The role focusses on driving account level execution of channel strategy, working with internal teams to deliver against needs of both BrewDog and the customer, optimising revenue and profitability. The NAM takes a lead on implementing account planning, price negotiations, implementation of marketing plans and building positive relationships across the account base.

Having a full understanding of the full sales process, in terms of commercial experience, forecasting ability/ experience, working closely with customer marketing and activating plans on a national level while ensuring operations teams are supported is also advantageous.

Execute account level strategies to drive revenue growth and profitability within account base

Collaboratively lead account planning, working with different stakeholders to implement brand and commercial plans

Lead pricing and promotion plan negotiations to optimise revenue and profit

Utilise sales and category data to inform decision making

Continually look for new opportunities across accounts or new business to deliver channel targets

Represent customer interests within BrewDog to improve B2B alignment

Develop category influence within customer

EXTERNAL Buyers that cover all of BrewDog portfolio needs e.g Craft & Ale, Lager, Stout etc Supply chain managers – through BrewDog counterpart Range planners – through BrewDog counterpart Marketing – through shopper marketing counterparts

Buyers that cover all of BrewDog portfolio needs e.g Craft & Ale, Lager, Stout etc

Supply chain managers – through BrewDog counterpart

Range planners – through BrewDog counterpart

Marketing – through shopper marketing counterparts

INTERNAL Commercial – line manager, head of department, team members Finance – commercial finance manger Category – Category development team Marketing – Brand & shopper Demand planning – planning managers

Commercial – line manager, head of department, team members

Finance – commercial finance manger

Category – Category development team

Marketing – Brand & shopper

Demand planning – planning managers

Ensure that Health and Safety guidelines and fire regulations are strictly adhered to at all times

Comply with safe working practices as defined by BrewDog

Complete online or face to face training as and when required

Take reasonable care for your own health and safety and that of others who may be affected by acts or omissions at work

Report any accidents, incidents or near misses as soon as reasonably practicable.

Be aware of and adhere to BrewDog policies and the Workplace Code at all times

Take part in crew reviews throughout the year

Cooperate with other BrewDog departments to achieve a great experience for our customers, applicants, colleagues, and contractors

Attend training courses and complete online training modules as required to meet the requirements of the role

Take responsibility for own personal development, seeking out opportunities to learn new skills

Undertake any other duties as requested which are reasonably deemed to be within the scope of the role or necessary for the smooth running of the business

Apply the BrewDog charter and behaviours to every aspect of the role at all times

Protect and enhance the interests and reputation of BrewDog internally and externally

Ability to set a strategy for accounts & capability to influence internal and external stakeholders.

Demonstrates tenacity to achieve targets and to drive BrewDog share of voice across account base.

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