Mid-level Conceptual Copywriter

Conceive and develop original campaign ideas across multiple formats — from OOH and social media to short-form video scripts — ensuring each concept is tailored to the specific channel, audience, and communication objective.

Write compelling hooks, headlines, scripts, and briefs that are sharp, format-aware, and built to earn attention — whether in three words on a billboard or thirty seconds on screen.

Collaborate with designers, video editors and production partners to execute a range of campaign assets, digital and social media.

Adapt copy and concepts across formats with a strong understanding of how message, tone, and structure must shift between OOH, paid social, organic content, and short-form video.

Partner with cross-functional teams — including campaign managers, brand strategist and performance marketers — to ensure creative concepts are both ambitious and executable within real-world constraints.

Be comfortable working solo or as part of a larger team — bouncing ideas, building on others' thinking, and helping the wider team unlock stronger creative directions.

Leverage and champion AI tools as part of the creative process — using them for ideation, storyboarding, and rapid concept exploration — with the taste and judgment to know when they enhance the work.

Maintain a strong visual aesthetic and sensibility, understanding how copy and design work together to shape the overall creative direction of a campaign.

Up to 7 years into your creative career, with strong thinking, craft, and a portfolio that shows what you can do - with a background rooted in campaign ideation and short-form copy, not long-form editorial.

A strong portfolio demonstrating conceptual thinking, format-aware copy, and integrated campaign work across multiple channels.

Deep knowledge of advertising formats — you understand how to write for OOH, social media, and short-form content, and know that a great idea must be tailored to the format and audience, not simply repurposed.