Meta PPC Specialist (India)

Requirements

• Applicants MUST have proven, hands-on experience managing Meta Ads campaigns for U.S.-based home service businesses.
• This requirement is mandatory and non-negotiable.
• Applicants without direct experience running Meta campaigns for U.S. home service businesses will not be considered, even if they have extensive general Meta Ads, ecommerce, or other digital marketing experience.
• Qualified home service experience may include campaigns for: HVAC, Plumbing, Roofing, Home Improvement & etc.
• 4+ years of hands-on experience managing Meta Ads campaigns.
• Proven experience generating leads for U.S.-based businesses.
• Direct and demonstrable experience managing Meta Ads for U.S.-based home service companies — REQUIRED.
• Strong understanding of lead generation campaigns, local targeting, lead quality, CPL optimization, and scaling.
• Experience managing multiple Meta Ads accounts simultaneously, preferably within a performance marketing or digital marketing agency.
• Must be able to demonstrate actual Meta advertising work from U.S. home service campaigns personally managed or directly worked on.
• Must be able to provide 2–5 examples of Meta ad creatives (video and/or image) from U.S. home service campaigns.
• Advanced knowledge of Meta Ads Manager, Business Manager, Meta Pixel, Conversions API (CAPI), and Advantage+ campaigns.
• Strong understanding of Custom Audiences, Lookalike Audiences, interest targeting, attribution, and post-iOS 14 measurement.
• Experience with Meta Lead Ads and Instant Forms.
• Experience working with CRM platforms such as GoHighLevel, HubSpot, or Salesforce.
• Working knowledge of Google Analytics 4 (GA4) and landing-page CRO best practices.
• Meta Blueprint Certification is required.
• Proficient in Excel or Google Sheets for campaign reporting and analysis.
• Excellent written and verbal English communication skills.
• WORK SCHEDULE & COMPENSATION
• Full-time remote position.
• Must be comfortable working Pacific Standard Time (PST) business hours.