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Meta Ads media Buyer - Performance & Campaigns
Dublin College of Advanced Studies
Doha, QAT
Freelance
Mid
Remote
1 months ago
Meta Ads ManagerFacebook AdvertisingInstagram AdvertisingPerformance MarketingLead GenerationConversion Tracking
Free
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Meta Ads ManagerFacebook AdvertisingInstagram Advertising
About the Role
Dublin College of Advanced Studies is seeking a Meta Ads Media Buyer to manage, optimize, and scale advertising campaigns across Facebook and Instagram. The role focuses on lead generation and student acquisition, requiring hands-on experience in performance marketing, audience development, and conversion tracking.
Key Skills for This Role
Meta Ads ManagerFacebook AdvertisingInstagram AdvertisingPerformance MarketingLead GenerationConversion Tracking
Responsibilities
- Plan, launch, and optimize Meta advertising campaigns across Facebook and Instagram
- Develop and execute customer acquisition and lead generation strategies
- Scale campaigns while maintaining profitable performance metrics and return on ad spend (ROAS)
- Monitor and improve key performance indicators (KPIs), including CPA, CPL, CTR, CPM, and conversion rates
- Conduct A/B testing across creatives, audiences, placements, landing pages, and bidding strategies
- Analyze campaign performance using Meta Ads Manager, analytics platforms, and attribution tools
- Implement retargeting campaigns, lookalike audiences, and advanced audience segmentation strategies
- Collaborate with marketing, admissions, and creative teams to improve campaign effectiveness
- Prepare performance reports and provide strategic recommendations for continuous growth
Requirements
- Strong experience using Meta Ads Manager
- Proven track record of managing and scaling performance driven advertising campaigns
- Solid understanding of Meta Pixel, Conversion API (CAPI), and attribution models
- Experience with lead generation, education marketing, ecommerce, or customer acquisition campaigns
- Strong analytical, reporting, and optimization skills
- Excellent communication and project management abilities
- Ability to make data driven decisions in a fast paced environment
Full Job Posting
Role Overview
- We are seeking a highly motivated Meta Ads Media Buyer to manage, optimize, and scale advertising campaigns across Facebook and Instagram.
- The ideal candidate will have hands on experience in performance marketing, audience development, conversion tracking, and campaign scaling, with a strong focus on lead generation and acquisition efficiency.
Key Responsibilities
- Plan, launch, and optimize Meta advertising campaigns across Facebook and Instagram.
- Develop and execute customer acquisition and lead generation strategies.
- Scale campaigns while maintaining profitable performance metrics and return on ad spend (ROAS).
- Monitor and improve key performance indicators (KPIs), including CPA, CPL, CTR, CPM, and conversion rates.
- Conduct A/B testing across creatives, audiences, placements, landing pages, and bidding strategies.
- Analyze campaign performance using Meta Ads Manager, analytics platforms, and attribution tools.
- Implement retargeting campaigns, lookalike audiences, and advanced audience segmentation strategies.
- Collaborate with marketing, admissions, and creative teams to improve campaign effectiveness.
- Prepare performance reports and provide strategic recommendations for continuous growth.
Required Qualifications
- Strong experience using Meta Ads Manager.
- Proven track record of managing and scaling performance driven advertising campaigns.
- Solid understanding of Meta Pixel, Conversion API (CAPI), and attribution models.
- Experience with lead generation, education marketing, ecommerce, or customer acquisition campaigns.
- Strong analytical, reporting, and optimization skills.
- Excellent communication and project management abilities.
- Ability to make data driven decisions in a fast paced environment.
Preferred Qualifications
- Experience managing monthly advertising budgets ranging from $75,000 to $200,000+.
- Agency or multi account campaign management experience.
- Experience working with international markets and diverse target audiences.
- Familiarity with CRM integrations and marketing automation platforms.
- Experience in higher education or student recruitment marketing is an advantage.
Project Details
- Position Type: Remote Contract
- Contract Duration: 6 Months (with potential extension based on performance)
- Monthly Compensation: USD $4,500 – $8,000
- Performance Bonus: Available based on campaign growth, lead quality, and KPI achievement
Ideal Candidate
- Strong background in paid social advertising and performance marketing.
- Demonstrated ability to scale campaigns while maintaining profitability.
- Comfortable working in a KPI driven environment.
- Results oriented with a focus on continuous testing and optimization.
- Self motivated and capable of managing campaigns independently.
Additional Information
- Preference will be given to candidates currently based in Europe or working within European time zones.
- We are primarily seeking professionals who can collaborate effectively during standard EU business hours and support campaigns targeting European and international markets.
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