media buyer
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Key skills for this role
About the Role
We are seeking a professional Media Buyer to manage and develop paid advertising campaigns across digital platforms including Meta, Google, TikTok, Snap, and LinkedIn. The role involves targeting, budgeting, A/B testing, and performance analysis to maximize ROI and achieve sales and customer acquisition goals.
Key Skills for This Role
Responsibilities
- Plan and manage paid advertising campaigns on Meta, Google, TikTok, Snap, and LinkedIn
- Define target audiences and build appropriate targeting strategies
- Manage advertising budgets, monitor spending, and optimize performance
- Analyze campaign results using analytics tools and prepare periodic reports
- Conduct A/B testing to improve ads and landing pages
- Monitor KPIs such as CPA, CPL, ROAS, CTR, and Conversion Rate
- Collaborate with design and content teams to produce effective ad materials
- Stay updated on latest trends and updates in digital advertising platforms
- Provide continuous recommendations to improve performance and achieve growth targets
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- 1 5 years of experience in managing paid advertising campaigns
- Strong knowledge of digital advertising platforms (Meta, Google, TikTok, Snap, LinkedIn)
- Experience with analytics tools such as Google Analytics and Google Tag Manager
- High analytical skills and data driven decision making ability
- Proficiency in spreadsheet software and reporting
- Excellent communication and organizational skills
Full Job Posting
Job Overview
- We are looking for a professional Media Buyer to manage and develop paid advertising campaigns across various digital platforms to increase brand awareness, achieve sales targets, and acquire customers with the best ROI.
Responsibilities
- Plan and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, TikTok Ads, Snap Inc. Ads, and LinkedIn Ads when needed.
- Define target audiences and build appropriate targeting strategies.
- Manage advertising budgets, monitor spending, and optimize performance.
- Analyze campaign results using analytics tools and prepare periodic reports.
- Conduct A/B testing to improve ads and landing pages.
- Monitor KPIs such as CPA, CPL, ROAS, CTR, and Conversion Rate.
- Collaborate with design and content teams to produce effective ad materials.
- Stay updated on latest trends and updates in digital advertising platforms.
- Provide continuous recommendations to improve performance and achieve growth targets.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or related field.
- 1 5 years of experience in managing paid advertising campaigns.
- Strong knowledge of various digital advertising platforms.
- Experience with analytics tools such as Google Analytics and Google Tag Manager.
- High analytical skills and ability to make data driven decisions.
- Proficiency in spreadsheet software and reporting.
- Excellent communication and organizational skills.
Required Skills
- Data analysis and insight extraction.
- Advertising budget management.
- Strategic campaign planning.
- Time management and working under pressure.
- Problem solving and decision making.
- Teamwork and effective communication.
Key Performance Indicators (KPIs)
- Achieve sales or lead generation targets.
- Improve return on ad spend (ROAS).
- Reduce cost per acquisition (CPA).
- Increase conversion rate.
- Adhere to budget and achieve best results.
Main Objective
- Manage and optimize paid advertising campaigns to achieve the highest ROI and increase business growth by efficiently attracting target customers.
Work Location
- In person
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