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Key skills for this role
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world.
We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers.
We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality.
We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What’s the position?
Reporting into the Data Martech team, the Martech Engineer will own the event-driven side of our marketing data — the live pipes that connect player behavior to our marketing tools in seconds, not hours.
You'll spend your time on tracking, instrumentation, identity, and integrations across Segment, Braze, Amplitude, AppsFlyer, and our ad platforms.
This is a digital analytics role, not a traditional data engineering one.
We're calibrated for someone with at least 2 years of digital analytics or martech experience, but more senior candidates looking to specialize on the event-driven side are equally welcome.
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
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Reporting into the Data Martech team, the Martech Engineer will own the event-driven side of our marketing data — the live pipes that connect player behavior to our marketing tools in seconds, not hours. You'll spend your time on tracking, instrumentation, identity, and integrations across Segment, Braze, Amplitude, AppsFlyer, and our ad platforms.
This is a digital analytics role, not a traditional data engineering one. We're calibrated for someone with at least 2 years of digital analytics or martech experience, but more senior candidates looking to specialize on the event-driven side are equally welcome.
We are looking for someone who is willing to tackle problems with innovative ideas and quality technical implementations. We believe the perfect candidate isn't interested in just what we're building right now but wants to understand where we're going and how it impacts the customer.
Essential skills for this role:
Minimum 2 years of professional experience in digital analytics or marketing technology — tag implementation, tracking implementation, CDP work, analytics QA, or similar.
Some exposure to a CDP (Segment, mParticle, Rudderstack, Tealium, or similar) — you understand the basics of sources, destinations, and how data flows through a CDP. Direct Segment experience is a plus but not required.
JavaScript proficiency — comfortable writing and reading JS in tracking, tag manager, or scripting contexts.
Familiarity with REST APIs and webhooks — you understand how integrations work using API keys/OAuth, pagination, and basic error handling.
Tag management experience — GTM or similar, with a fundamental understanding of HTML, data layers, and how to follow a network request from client to server.
Familiarity with customer journey tracking and how events flow from a user action to downstream marketing tools.
Some exposure to mobile tracking and attribution — SDK integrations, deep linking, or postback configuration. iOS-specific concepts (ATT, SKAdNetwork / SKAN, deferred deep linking) are a plus, but you won't be expected to be an expert.
Awareness of marketing automation platforms (Braze, Iterable, or similar) — bonus for understanding the difference between SDK-direct and CDP-mediated integrations.
Comfort with marketing metrics and attribution concepts at a working level.
Preferred Qualifications:
Direct Segment experience (any tier — even just configuring sources/destinations counts).
Exposure to other martech tools — e.g., Amplitude, a mobile measurement partner (MMP) like AppsFlyer, Branch, or Adjust.
Experience working with React Native apps.
The type of person you are:
Naturally curious — you're eager to learn, dig into platforms you haven't seen before, and ask questions about things you don't know.
Systematic troubleshooter — when something looks broken, you check both sides of the integration, look at logs, compare payloads, and form hypotheses before changing anything.
Clear communicator — you can explain what's happening in a tracking pipeline to a marketer in language they'll understand.
Comfortable with operational work — this role is part building, part keeping-the-lights-on. You should find variety energizing.
Self-aware about what you don't know — we don't expect unicorns; we want someone with solid fundamentals who's ready to grow into the role.
We offer our employees more than just competitive compensation. Our team benefits include:
Competitive pay and benefits
Flexible vacation allowance
A hybrid / remote working environment
Startup culture backed by a secure, global brand
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).
Seminole Tribe-backed private joint venture developing online sports betting, iGaming, and social games for global players.
Visit company websiteJobs and hiring trendsFull-time
Mid · 2+ years experience
Remote
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