Marketing Technologist (Contractor)

Implement tracking for all contact form types — including standard submissions, multi-step forms, embedded Pardot forms, and paid media landing page forms.

Support and optimize integrations between analytics platforms and CRM systems, ensuring lead data flows accurately from web touchpoints into Salesforce/Pardot.

Maintain accurate lead attribution by ensuring UTM parameters, source/medium data, and campaign identifiers are passed through form submissions and CRM records correctly.

Partner with marketing operations to validate tracking against actual CRM lead volume on a regular basis.

Ensure all tracking implementation aligns with GDPR, ePrivacy, and applicable regional data protection regulations across global markets.

Set up and maintain cookie consent management platform (CMP) integrations within GTM, ensuring compliant event firing based on user consent state.

Maintain documentation of tag inventory, data layer specifications, and consent configurations to support compliance and audit readiness.

While not the primary focus, this pillar is important for connecting organic search performance to the broader analytics picture and ensuring site health does not impede trackable traffic.

Monitor and analyse organic search performance via Google Search Console — including impressions, clicks, CTR, average position, and keyword trends across global properties.

Identify and escalate crawlability, indexing, and coverage issues in collaboration with web and SEO stakeholders; support resolution through GTM and technical fixes where applicable.

Track Core Web Vitals and page experience signals; coordinate with development teams on remediation where performance issues affect organic visibility.

Use GSC data in conjunction with GA4 to build a joined-up view of organic traffic quality, landing page engagement, and goal completion rates.

Support basic technical SEO hygiene tasks as needed: canonical tags, hreflang implementation for multilingual properties, XML sitemap health, and structured data validation.

Partner with paid media, SEO, web development, CRM, and marketing operations teams globally to ensure tracking supports all marketing programmes.

Provide internal training and documentation on tracking best practices, GTM usage, and data layer standards for non-technical marketing team members.

Serve as a subject matter expert on measurement: advise on attribution approaches, conversion definitions, and reporting methodology.