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Marketing Team leader
Hummus Refi - حمص ريفي
Jeddah, KSA
Full Time
Lead
2 weeks ago
Marketing StrategySocial Media ManagementPaid Advertising (Meta, TikTok, Google)Data AnalysisKPI/OKR TrackingTeam Leadership
Free
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Marketing StrategySocial Media ManagementPaid Advertising (Meta, TikTok, Google)
About the Role
Hummus Refi, a growing restaurant brand in Jeddah, seeks a Marketing Team Lead to build and execute marketing strategies, manage digital campaigns, and lead a small team. The ideal candidate has 4-6 years of marketing experience, preferably in restaurant or retail, and strong leadership skills.
Key Skills for This Role
Marketing StrategySocial Media ManagementPaid Advertising (Meta, TikTok, Google)Data AnalysisKPI/OKR TrackingTeam Leadership
Responsibilities
- Build the marketing strategy for the brand and align it with business goals (sales, awareness, loyalty)
- Translate strategy into a clear execution plan with tasks, timelines, budgets, and ownership
- Set objectives and KPIs for every channel and campaign, and track them regularly
- Analyze data, make data driven decisions, and adjust the plan to hit targets
- Lead, mentor, and train the marketing team (two recent graduates) and elevate their professional skills
- Oversee social media content (Instagram, TikTok, Snapchat, X) from planning to publishing and analysis
- Manage paid advertising campaigns (Meta, TikTok, Google) and monitor ROAS
- Coordinate with delivery apps (HungerStation, Jahez, Keeta) to boost visibility and sales
- Deliver regular performance reports to management with clear recommendations
- Manage relationships with photographers, content creators (influencers), and production agencies
Requirements
- 4–6 years of marketing experience, preferably in restaurant or retail sector
- Deep understanding of marketing strategy and ability to translate into actionable plan
- Proven experience setting and tracking KPIs/OKRs and analyzing results
- Hands on experience managing digital campaigns and social media platforms
- Ability to lead and train a team and develop new talent
- Proficiency in analytics tools (Meta Business, Google Analytics, TikTok Ads Manager)
- Data driven mindset for decision making
- Strong creative sense and visual taste in content creation
- Strong multitasking skills and ability to manage several projects at once
- Fluent in Arabic; good command of English is a plus
Full Job Posting
About the Role
- We're a growing restaurant brand looking for a Marketing Team Lead who is passionate about food & beverage, capable of building and developing a team, and ready to drive our marketing efforts from idea to execution.
- If you combine strategic thinking with the ability to turn plans into real action, master goal setting and performance measurement, and love creating content that builds an unforgettable brand — this is your opportunity.
Responsibilities
- Build the marketing strategy for the brand and align it with business goals (sales, awareness, loyalty).
- Translate strategy into a clear execution plan: tasks, timelines, budgets, and ownership for each team member.
- Set objectives and KPIs for every channel and campaign, and track them on a regular basis.
- Analyze data, make data driven decisions, and adjust the plan as needed to hit targets.
- Lead, mentor, and train the marketing team (two recent graduates) and elevate their professional skills.
- Oversee social media content (Instagram, TikTok, Snapchat, X) from planning to publishing and analysis.
- Manage paid advertising campaigns (Meta, TikTok, Google) and monitor ROAS.
- Coordinate with delivery apps (HungerStation, Jahez, Keeta) to boost visibility and sales.
- Deliver regular performance reports to management with clear recommendations.
- Manage relationships with photographers, content creators (influencers), and production agencies.
Qualifications
- 4–6 years of marketing experience, preferably in the restaurant or retail sector.
- Deep understanding of marketing strategy and the ability to translate it into an actionable plan.
- Proven experience setting and tracking KPIs / OKRs and analyzing results.
- Hands on experience managing digital campaigns and social media platforms.
- Genuine ability to lead and train a team and develop new talent.
- Proficiency in analytics tools (Meta Business, Google Analytics, TikTok Ads Manager).
- A data driven mindset for decision making.
- Strong creative sense and visual taste in content creation.
- Strong multitasking skills — able to manage several projects at once without compromising quality.
- A true team player who collaborates well with the team and other departments.
- Fluent in Arabic; good command of English is a plus.
- Excellent communication, organization, and time management skills.
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