Marketing Strategy and Analytics Manager

We're hiring a Marketing Strategy & Analytics Manager to join our global marketing analytics team, sitting alongside our Media Mix Modeling (MMM) data scientists and our regional analytics business partners (EMEA and APJ). This is a hybrid role: part senior business partner, part data scientist. You'll act as a trusted analytics advisor to marketing leadership — owning end-to-end analyses of funnel performance, campaign effectiveness, and marketing ROI — while also being fluent enough in MMM methodology to apply, extend, and translate our MMM outputs into decisions our regional and global marketing leaders can act on.

This role is ideal for someone who has grown from a strong analytics/BI background into applied data science, has direct exposure to MMM (Robyn, Meridian, or similar), and wants a role that blends storytelling and stakeholder influence with genuine modeling depth.

The Hybrid Analyst: 6+ years of experience in marketing analytics, business intelligence, or data science, with a track record of directly influencing marketing strategy through data.

Technically Fluent: Strong proficiency in Python and SQL for analysis; comfortable working with large, messy marketing datasets.

MMM-Literate: Hands-on exposure to Media Mix Modeling concepts and at least one MMM tool or framework (e.g., Robyn, Meridian, or an equivalent regression/econometric approach) — you don't need to have built an MMM from scratch, but you can interpret, apply, and reason about one.

Statistically Grounded: Solid grounding in statistics and experimental design (e.g., regression, A/B testing, geo-lift/incrementality testing).

The Trusted Advisor: Demonstrated ability to partner with senior stakeholders (Marketing, Sales, Finance) and turn analysis into decisions — not just dashboards.

Storyteller: Excellent communication and storytelling skills; experience presenting to both technical and executive, non-technical audiences.

Channel Fluency: Solid understanding of digital and traditional media channels and B2B/B2C marketing funnels.

Prior direct experience building or co-building an MMM model, or working as an embedded analytics partner to an MMM/data science team.

Experience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools).

Prior experience in B2B marketing analytics, consulting, or an agency environment.

Experience working across multiple regions or in a global, matrixed organization.

Specify education, previous job experience, certifications, technical skills and soft skills required.

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.

We care about your safety. Scammers sometimes impersonate Twilio recruiters through fake job postings, emails, websites, or messages. Please ensure you are engaging with an official @ twilio.com email address. We will never ask for payment, gift cards, cryptocurrency, or banking information during the recruiting process. We do not make job offers without a formal interview process or conduct interviews exclusively through text-based messaging apps. .

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.