Marketing Specialist
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Key skills for this role
About the Role
A Marketing Specialist is needed to execute and manage marketing campaigns for real estate projects in Riyadh. Requires 3+ years of marketing experience in the real estate sector, proficiency in digital marketing platforms, and bilingual communication skills in Arabic and English.
Key Skills for This Role
Responsibilities
- Plan, launch, and monitor digital and traditional marketing campaigns for residential and commercial projects
- Enhance advertising spend efficiency and target clients through Google Ads, Meta platforms, and local real estate channels
- Monitor real estate market trends in Riyadh, competitor activities, client needs, and adjust marketing strategies
- Oversee the production of project brochures, virtual tours, and social media content
- Measure ROI for campaigns, cost per lead, conversion metrics, and prepare weekly performance reports
Requirements
- Minimum of 3 years of experience in marketing, with a focus on the real estate sector
- Deep knowledge of the Saudi real estate market, particularly in Riyadh
- Proficient in digital marketing platforms, managing social media, and CRM systems
- Excellent communication skills in both Arabic and English
- Strong analytical skills with a focus on measuring ROI and optimizing conversion metrics
Full Job Posting
Overview
- The Marketing Specialist will be responsible for executing and managing effective marketing campaigns tailored for real estate projects.
- The candidate should have a proven track record in achieving results through both digital and traditional marketing strategies.
Key Responsibilities
- Campaign Management: Plan, launch, and monitor digital and traditional marketing campaigns for residential and commercial projects.
- Lead Generation: Enhance advertising spend efficiency and target clients through Google Ads, Meta platforms, and local real estate channels to attract potential buyers and investors.
- Market Analysis: Monitor real estate market trends in Riyadh, competitor activities, client needs, and adjust marketing strategies based on results.
- Content Strategy: Oversee the production of project brochures, virtual tours, and social media content with high quality promotional materials.
- Reporting Preparation: Measure return on investment (ROI) for campaigns, cost per lead, conversion metrics, and prepare weekly performance reports for management.
Skills
- Minimum of 3 years of experience in marketing, with a focus on the real estate sector.
- Deep knowledge of the Saudi real estate market, particularly in Riyadh.
- Proficient in digital marketing platforms, managing social media, and CRM systems.
- Excellent communication skills in both Arabic and English.
- Strong analytical skills with a focus on measuring ROI and optimizing conversion metrics.
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