Marketing Specialist (Remote)
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Key skills for this role
About the Role
A client of Hire Feed seeks a Marketing Specialist for a contract role focused on AI-driven products. The role involves developing go-to-market strategies, creating content, and analyzing campaign performance.
Key Skills for This Role
Responsibilities
- Develop and execute go to market strategies for AI powered marketing products, aligning messaging with target audience needs
- Collaborate with product teams to refine value propositions and ensure marketing materials accurately reflect product capabilities
- Create and optimize content for product launches, including case studies, whitepapers, and technical blogs
- Monitor market trends and competitor activities to identify opportunities and gaps in the AI marketing space
- Analyze campaign performance using data analytics tools to refine targeting and messaging
Requirements
- Minimum of 5 years of marketing experience with a focus on technology or AI driven products
- Proven ability to craft messaging that bridges technical and non technical audiences
- Experience managing end to end marketing campaigns, including digital, content, and demand generation
- Proficiency in marketing analytics tools such as Google Analytics, HubSpot, or similar platforms
- Strong project management skills to coordinate cross functional teams and meet deadlines
Full Job Posting
Role Overview
- We are hiring for a client seeking a Marketing Domain Expert to work on a contractual basis.
- This role involves developing and executing marketing strategies for AI driven products.
- The position requires expertise in translating technical product features into compelling marketing narratives and campaigns.
Key Responsibilities
- Develop and execute go to market strategies for AI powered marketing products.
- Collaborate with product teams to refine value propositions.
- Create and optimize content for product launches, including case studies, whitepapers, and technical blogs.
- Monitor market trends and competitor activities to identify opportunities.
- Analyze campaign performance using data analytics tools to refine targeting and messaging.
Required Skills & Qualifications
- Minimum of 5 years of marketing experience with a focus on technology or AI driven products.
- Proven ability to craft messaging that bridges technical and non technical audiences.
- Experience managing end to end marketing campaigns, including digital, content, and demand generation.
- Proficiency in marketing analytics tools such as Google Analytics, HubSpot, or similar platforms.
- Strong project management skills to coordinate cross functional teams and meet deadlines.
More About the Opportunity
- This role offers the chance to contribute to AI driven marketing initiatives with a global scope.
- Working on high impact projects that shape industry standards.
- The scope includes scaling campaigns across multiple regions and adapting strategies based on real time performance data.
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