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Marketing Specialist
Folivana
Dubai, UAE
Full Time
Mid
6 days ago
SEOGoogle AdsMeta AdsShopify SEOGoogle Analytics 4Google Search Console
Free
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SEOGoogle AdsMeta Ads
About the Role
We are hiring a Performance Marketing Specialist to drive SEO, Google Ads, and Meta Ads campaigns. You will manage Shopify SEO, paid ads, and analytics to optimize ROAS and conversions.
Key Skills for This Role
SEOGoogle AdsMeta AdsShopify SEOGoogle Analytics 4Google Search Console
Responsibilities
- Lead Shopify SEO strategy, optimize product/collection/landing/service pages, perform keyword research, improve on page SEO, resolve technical SEO issues, build backlinks, improve Local SEO
- Manage Google Ads (Search, Shopping & Performance Max) and Meta Ads (Facebook & Instagram)
- Optimize campaigns for ROAS, CPA & conversions, run A/B tests, scale ad budgets based on performance
- Maintain tracking using GA4, GTM, Meta Pixel & Conversion API
- Analyze marketing funnels and customer acquisition, share weekly & monthly performance reports
- Recommend strategies to improve conversions and revenue, collaborate with design & content teams
Requirements
- 2–4 years of hands on experience in SEO & Paid Ads
- Strong Shopify SEO or eCommerce SEO experience
- Proven results in improving rankings, traffic, conversions & ROAS
- Proficiency in Google Ads, Meta Ads Manager, GA4, Google Search Console, Google Tag Manager, Ahrefs/SEMrush
- Strong understanding of Technical, On Page, Off Page & Local SEO
- Experience managing advertising budgets
- Strong analytical and reporting skills
- Ability to work independently and collaboratively
Full Job Posting
Role Overview
- We're looking for a results driven Performance Marketing Specialist to join the Folivana team.
- If you're passionate about SEO, Google Ads, and Meta Ads, and know how to turn data into high performing campaigns that drive traffic, leads, and sales, we'd love to hear from you.
- Join us in creating impactful digital marketing strategies that deliver measurable growth.
Key Responsibilities
- Lead Shopify SEO strategy, optimize product, collection, landing & service pages, perform keyword research for high intent searches, improve on page SEO (titles, meta, headers, URLs & internal linking), resolve technical SEO issues (Core Web Vitals, schema, indexing & site speed), build quality back
- Manage Google Ads (Search, Shopping & Performance Max), manage Meta Ads (Facebook & Instagram), optimize campaigns for ROAS, CPA & conversions, run A/B tests for creatives, audiences & landing pages, scale ad budgets based on performance, maintain tracking using GA4, GTM, Meta Pixel & Conversion API
- Analyze marketing funnels and customer acquisition, share weekly & monthly performance reports, recommend strategies to improve conversions and revenue, collaborate with design & content teams on landing pages and ad creatives.
Requirements
- 2–4 years of hands on experience in SEO & Paid Ads
- Strong Shopify SEO or eCommerce SEO experience
- Proven results in improving rankings, traffic, conversions & ROAS
- Proficiency in: Google Ads, Meta Ads Manager, Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, Ahrefs / SEMrush
- Strong understanding of Technical, On Page, Off Page & Local SEO
- Experience managing advertising budgets
- Strong analytical and reporting skills
- Ability to work independently and collaboratively
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