indeed
Marketing Specialist
East DSK Contracting LLC
Dubai, UAE
Full Time
Mid
Onsite
AED 15,000/month / month
2 weeks ago
Market ResearchBrand PositioningProduct StrategyGo to Market StrategyGoogle AnalyticsCRM
Free
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Market ResearchBrand PositioningProduct Strategy
About the Role
East DSK Contracting LLC seeks a Marketing Specialist with experience in construction and development, and fluency in Russian. The role involves market research, brand positioning, product strategy, and go-to-market planning.
Key Skills for This Role
Market ResearchBrand PositioningProduct StrategyGo to Market StrategyGoogle AnalyticsCRM
Responsibilities
- Conduct customer, agent, and market research
- Conduct in depth interviews to identify real audience needs
- Analyze competitors and best global practices
- Formulate positioning of the company and projects
- Participate in product and service creation, not just marketing materials
- Develop brand value system and ways to prove it
- Form long term brand development strategy with management
- Prepare strategic documents, presentations, and recommendations
- Participate in product strategy development
- Create go to market strategy for new products
- Develop marketing materials and train sales team
- Analyze product metrics and work on improving user experience
Requirements
- Higher education in marketing, branding, communications, sociology, psychology, business, or related field
- 3+ years of experience in a branding agency, marketing bureau, consulting, research company, or strategic marketing role
- Experience conducting research, interviews, and audience analysis
- Ability to structure information and draw conclusions
- Ability to defend one's position and argue convincingly
- Interest in creating products, services, and brands, not just advertising and promotion
- Russian language proficiency
- Experience in construction, development, hospitality, or service companies preferred
Full Job Posting
Overview
- We are looking for a marketing specialist with experience in construction and development and knowledge of Russian, working at the intersection of marketing and product development, ensuring successful product launches and further promotion, responsible for packaging and increasing brand awareness.
Main Tasks
- Conduct customer, agent, and market research.
- Conduct in depth interviews and identify real audience needs.
- Analyze competitors and best global practices.
- Formulate positioning of the company and projects.
- Participate in product and service creation, not just marketing materials.
- Develop brand value system and ways to prove them.
- Form long term brand development strategy with management.
- Prepare strategic documents, presentations, and recommendations.
- Participate in product strategy development.
- Create go to market strategy for new products.
- Develop marketing materials and train sales team.
- Analyze product metrics and work on improving user experience.
Key Competencies
- Analytical thinking, understanding of product lifecycle, skills in conducting customer interviews, knowledge of product development methodologies, ability to work with large volumes of data.
Main Responsibilities
- Analytics: market research, competitors, and target audience (segmentation, customer profile).
- Strategy: development of marketing plans, budget formation, and selection of promotion channels.
- Promotion management: organization of advertising campaigns (SEO, SMM, contextual advertising, email marketing, offline advertising).
- Product and price: participation in pricing policy formation and product adjustment based on market needs.
- Performance analysis: tracking metrics (ROI, CTR, conversions), reporting, hypothesis testing, and strategy adjustment.
Key Skills (Hard Skills)
- Understanding of classic marketing basics (4P: Product, Price, Place, Promotion).
- Skills in working with analytics systems (Google Analytics, Yandex Metrica).
- Experience with CRM systems and advertising accounts (Google Ads, Meta Ads, Yandex Direct).
- Basic copywriting and design skills (Figma, Canva) or ability to set clear tasks for specialists.
Personal Qualities (Soft Skills)
- Analytical mindset and ability to work with numbers.
- Communication skills and ability to work in a team.
- Creativity and flexibility of thinking (ability to adapt to market changes).
- Ability to work in multitasking mode.
What is Important to Us
- Higher education in marketing, branding, communications, sociology, psychology, business, or related fields.
- Work experience of at least 3 years in a branding agency, marketing bureau, consulting, research company, or strategic marketing positions.
- Experience in conducting research, interviews, and audience analysis.
- Ability to structure information and draw conclusions.
- Ability to defend one's position and argue convincingly.
- Interest in creating products, services, and brands, not just advertising and promotion.
Will Be an Advantage
- Experience in real estate, development, hospitality, or service companies.
- Experience in developing positioning, brand platform, or customer experience.
- Experience in launching new products or companies.
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