Marketing Specialist

Education, Training, and Experience

Key Responsibilities

• Coordinate the creation, review, and distribution of content across web, email, social, retail, and promotional platforms
• Assist with drafting, editing, proofreading, and formatting marketing and operational content
• Maintain content calendars and ensure timely delivery of campaigns and updates
• Collaborate with marketing, compliance, operations, product, and external partners to gather content needs and approvals
• Ensure all content aligns with Bally’s Intralot brand standards, tone, and messaging guidelines
• Review content for accuracy, consistency, grammar, and compliance with applicable gaming regulations and company policies
• Support promotional launches, product updates, and player communications with clear and effective messaging
• Organize and maintain digital content assets, templates, and documentation
• Work with designers to define web and mobile app design requirements.
• Monitor content performance and assist in compiling reports and recommendations for optimization
• Help manage website and CMS updates as needed
• Coordinate revisions based on stakeholder feedback and changing business priorities

Preferred Skills

• Understanding of brand voice and content best practices across multiple channels
• Experience with email marketing platforms, website updates, and social media coordination
• Basic knowledge of SEO and digital content optimization
• Ability to interpret feedback and adapt content accordingly
• Comfortable working within approval workflows and compliance standards

Employment Eligibility Verification

Security Requirements

• Submission to, and ability to pass, a thorough pre-employment background check by the required State or District Lottery and Bally’s Intralot, Inc. is a requirement of employment. A pre-employment drug screening is also a requirement.