Marketing Specialist
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Key skills for this role
About the Role
ZSR Middle East, a luxury real estate company in Abu Dhabi, seeks a Marketing Specialist to plan and execute marketing campaigns for luxury properties. The role involves market research, content creation, social media management, paid campaigns on Meta and Google Ads, and lead generation.
Key Skills for This Role
Responsibilities
- Develop and execute marketing strategies for luxury property listings.
- Run and optimize paid campaigns on Meta Ads and Google Ads.
- Generate high quality leads and coordinate closely with the sales team.
- Conduct market research and analyse trends.
- Manage client communication and enhance customer experience.
Requirements
- Strong Communication and Customer Service skills
- Proven expertise in Marketing Strategy and Sales
- Proficiency in Market Research for analysing trends and identifying opportunities
- Detail oriented with excellent organizational skills
- Proficiency in digital marketing tools and platforms is a plus
- Bachelor's degree in Marketing, Business, Real Estate, or a related field is preferred
- Previous experience in real estate marketing or a luxury brand will be advantageous
Full Job Posting
Company Description
- ZSR Middle East is a premier luxury real estate company based in Abu Dhabi, specializing in high end homes, villas, and investment properties.
- The company focuses on delivering personalized service and bespoke solutions tailored to each client’s lifestyle and investment goals.
- ZSR manages the full journey from initial consultation to key handover, ensuring a seamless and transparent experience.
Role Description
- This is a full time, on site Marketing Specialist role based in Abu Dhabi.
- The Marketing Specialist will plan and execute marketing campaigns to promote luxury properties and strengthen the ZSR brand across digital and offline channels.
- Responsibilities include conducting market research, analysing buyer and investor trends, and developing targeted marketing strategies for various property segments.
- The role involves creating and managing content for social media, email campaigns, and marketing collateral, as well as coordinating events, open houses, and partnerships.
- The Marketing Specialist will also collaborate closely with sales and customer service teams to generate qualified leads, track campaign performance, and optimize activities to support revenue and brand growth.
Key Responsibilities
- Develop and execute marketing strategies for luxury property listings.
- Run and optimize paid campaigns on Meta Ads and Google Ads.
- Generate high quality leads and coordinate closely with the sales team.
- Conduct market research and analyse trends.
- Manage client communication and enhance customer experience.
Qualifications
- Strong Communication and Customer Service skills to effectively engage with clients and establish strong relationships.
- Proven expertise in Marketing Strategy and Sales to conceptualize, design, and execute successful marketing campaigns.
- Proficiency in Market Research for analysing trends, identifying opportunities, and staying competitive in the real estate market.
- Detail oriented with excellent organizational skills to manage multiple projects efficiently.
- Proficiency in digital marketing tools and platforms is a plus.
- Bachelor's degree in Marketing, Business, Real Estate, or a related field is preferred.
- Previous experience in real estate marketing or a luxury brand will be advantageous.
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