Marketing Specialist
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Key skills for this role
Role Overview
The Marketing Specialist is a full-time, remote role supporting marketing for B2B events.
The role develops campaigns to drive registrations and brand visibility across digital channels.
Key Skills for This Role
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About Intellicon Events Group
Intellicon Events Group is a Dubai-based B2B event organizer delivering conferences, business intelligence, content, and practical case studies.
The company focuses on client relationships, industry-standard solutions, and impactful event experiences.
Role Description
The Marketing Specialist is a full-time, remote role supporting marketing for B2B events.
The role develops campaigns to drive registrations and brand visibility across digital channels.
Core Responsibilities
- Develop and execute marketing campaigns for B2B events.
- Use email marketing, social media, and digital outreach to drive registrations and visibility.
- Conduct market research and analyze audience segments.
- Create targeted messaging and promotional materials.
- Coordinate with sales and events teams.
- Manage marketing calendars and track campaign performance.
- Optimize strategies using data insights.
- Engage customers and partners and maintain consistent communication.
- Contribute ideas that strengthen market presence.
Qualifications
- Strong communication and customer service skills are required for stakeholder, attendee, and partner engagement.
- Full-stack web development experience with knowledge of graphic design, domain management, and website backend systems is required.
- Proficiency in market research and marketing strategy is required.
- Sales and lead-generation experience related to event promotion and sponsorship opportunities is required.
- Knowledge of digital marketing tools, social media, email marketing, and basic analytics platforms is required.
- Candidates must be able to collaborate across multicultural and cross-functional teams.
- Strong organization, time management, attention to detail, and ability to manage multiple campaigns are required.
- A bachelor's degree in marketing, business, communications, or a related field, or equivalent practical experience, is required.
- Prior events, conferences, or B2B marketing experience is an advantage.
Work Arrangement
- The role is fully remote.
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