Marketing Research and Development Manager

We are looking for an experienced marketing manager to join our team as a Marketing Research and Development Manager, working closely with discipline teams to complete market development work on our most complex, time-consuming first editions.

The person in this role would partner closely with the college department directors, discipline marketing managers, and editors to develop and execute robust market development campaigns, including focus groups and large-scale class test campaigns.

These market development campaigns are complex, spanning several years with many moving pieces and the person in this role will develop close working relationships with their colleagues on many different discipline teams.

There will be close coordination between this role and the discipline marketing manager for any given title, with this role is responsible for executing the market development plans for selected titles.

This person would also be the discipline marketing manager for a smaller-sized list.

• Attend market development kickoff meetings and present market development roadmap with the discipline team. Build out market development timeline in project management tool and ensure statuses are updated regularly.
• Prepare and maintain clean lead reports for each course market.
• Create and consistently update market maps to reflect the information we still need to do research on.
• Work with discipline marketer and editors to conduct research to develop an understanding of the market, adoption dynamics, instructor personas, media usage, etc. using surveys, interviews, and other methodologies as appropriate.
• Perform and maintain in-depth analysis of competitors and competing media. Share results with the discipline team and use the information to inform marketing efforts.
• Craft early top target lists for these titles, i.e., Top 50 target adoptions, with contact information and notes. Ensure all data is posted in Salesforce.
• Read editorial reviews and work with the marketing manager to develop and refine customer profiles and target specific schools for class tests.
• Meet with authors to discuss the project and gather information to formulate or refine the author story.