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Marketing Programs Specialist
Energy Toolbase
Calgary, CAN
Full-time
Mid · 4+ years experience
Onsite
Discovered 1 weeks ago
Free
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Essential Duties and Responsibilities
- Translate approved campaign strategies and briefs into detailed production plans, milestones, timelines, dependencies, asset requirements, and launch checklists.
- Coordinate and execute webinars and educational programs, including scheduling, speaker management, promotion, rehearsal coordination, event production, attendee experience, and post-event follow-up.
- Manage conference and event logistics, including vendor coordination, contracts, registrations, travel arrangements, booth requirements, promotional materials, lead capture readiness, and post-event reporting.
- Maintain and manage publishing workflows for blogs, landing pages, email campaigns, and social media content, ensuring proper approvals, version control, scheduling, and quality assurance.
- Coordinate cross-functional activities among marketing, product marketing, design, web, automation, and sales teams to ensure successful campaign execution.
- Maintain the master marketing calendar and proactively identify scheduling conflicts, resource constraints, risks, and dependencies.
- Ensure marketing programs have defined objectives, target audiences, calls to action, measurement plans, and lead follow-up processes prior to launch.
- Monitor campaign execution and provide regular status updates, identifying risks, roadblocks, and required decisions.
- Develop, document, maintain, and improve marketing playbooks, standard operating procedures, workflows, and quality assurance processes.
- Track program performance and support post-campaign reviews to identify lessons learned and opportunities for process improvement.
- Maintain campaign documentation, project records, reporting data, and operational assets in an organized and accessible manner.
- Continuously evaluate marketing operations processes and implement improvements that increase efficiency, quality, consistency, and scalability.
Knowledge, Skills, and Abilities
- Strong project and program management skills with the ability to coordinate multiple initiatives simultaneously.
- Excellent organizational skills and attention to detail, with a commitment to high-quality execution and follow-through.
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