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Marketing Operations & Revenue Manager

Interpolitan Money
Dubai, UAE
Full Time
Manager
Today
HubSpotMarketing AutomationRevenue OperationsCRM ArchitectureLead ScoringWorkflow Automation
Free

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HubSpotMarketing AutomationRevenue Operations
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The Opportunity

  • We are looking for a hands on Marketing Revenue Operations Manager to own, build and scale HubSpot as the commercial engine of our business.
  • This is approximately 90% HubSpot focused: you will be our internal subject matter expert, responsible for building a fully configured, scalable commercial infrastructure that connects Marketing, Sales and Client Services across the UK, UAE, India and Canada.
  • This is not a vendor management or reporting role. You will be in HubSpot daily, building and optimising workflows, managing integrations, refining lead scoring and partnering with Marketing, Sales and SDR teams to drive pipeline and revenue outcomes.
  • The role carries real scope for growth. With the right candidate, this position will evolve into a broader RevOps leadership function as the business scales internationally.

Key Responsibilities

  • HubSpot Platform Ownership: Own HubSpot end to end across Marketing Hub, Sales Hub, Service Hub, Operations Hub and operational workflows
  • Build, maintain and optimise complex workflows, automations and lead scoring models
  • Develop custom properties, objects and data architecture to support multi market operations
  • Manage integrations, API connections and third party app management
  • Ensure data hygiene, deduplication and governance across the platform
  • Drive HubSpot adoption and best practice across Marketing, Sales and Client Services
  • Support GTM activity for new market and product launches, ensuring CRM infrastructure, workflows, tracking and reporting are configured and ready ahead of each go live
  • Lead Management and Attribution: Build and maintain a lead lifecycle framework covering MQL, SQL and SAL definitions and routing
  • Implement full tracking and attribution from paid and organic lead sources through to registration and conversion
  • Create and optimise lead scoring models based on behavioural and firmographic data
  • Set up lead routing, assignment rules and SLA tracking for SDR and Sales teams
  • Implement UTM tracking standards and ensure proper campaign tagging across all channels

Marketing Automation and Nurture

  • Design, build and optimise automated prospecting and nurture campaigns across the full customer journey, including email, call and social integrations
  • Develop segmentation strategies for personalised, multi touch campaigns
  • Build triggered campaigns based on user behaviour, lifecycle stage and account signals
  • Create automated client communication workflows covering onboarding, product updates, upsell and cross sell, and reactivation
  • A/B test emails, subject lines, CTAs and nurture sequences continuously
  • Ensure all communications comply with financial services regulations including FCA requirements and GDPR

Pipeline Development and Sales Enablement

  • Build and optimise lead scoring and qualification models to improve pipeline quality
  • Manage lead routing, prospecting workspaces and sales sequencing
  • Support pipeline progression, account activation and reactivation campaigns
  • Partner with Client Services, Sales and SDR teams to optimise CRM workflows, deal stages and pipeline management and ticketing
  • Support commercial forecasting and pipeline reporting

Conversion Rate Optimisation

  • Own lead capture across every digital touchpoint, landing pages, HubSpot lead and registration forms, progressive profiling, hidden fields and registration journeys
  • Manage UTM attribution and conversion funnel tracking
  • Continuously optimise user journeys and conversion rates
  • Work with marketing and design teams to improve campaign landing page performance

Reporting and Commercial Insight

  • Build and maintain dashboards tracking lead generation, pipeline contribution, revenue attribution, conversion rates, campaign ROI, account activations, funnel progression and sales performance
  • Produce clear, accessible reporting for marketing teams and senior stakeholders
  • Turn data into actionable recommendations that improve marketing and commercial performance
  • Support budget planning with data driven forecasting

AI and Marketing Technology

  • Introduce AI tools and automation to improve productivity and campaign performance
  • Work with the Head of Marketing to integrate AI tools into workflows
  • Evaluate, implement and manage the marketing technology stack
  • Maintain clear documentation for all integrations, workflows and processes

What You'll Bring Essential

  • 5 10 years' experience in Marketing Operations, Revenue Operations, CRM or Marketing Automation
  • 4+ years of hands on HubSpot experience across Marketing Hub and Sales Hub as a minimum; Operations Hub experience is a strong advantage
  • Deep knowledge of HubSpot workflows, lead scoring, custom properties, objects and integrations
  • Solid understanding of CRM architecture, lead lifecycle management, MQL and SQL frameworks, and attribution modelling
  • Experience building commercial dashboards and reporting for marketing and senior stakeholders
  • Proficiency with marketing analytics tools including Google Analytics and Google Tag Manager
  • Experience with paid advertising platforms (Google Ads, LinkedIn Ads) and their tracking integrations
  • Strong analytical and problem solving skills with a data driven approach
  • Excellent communication and stakeholder management skills
  • Commercial mindset with a clear focus on measurable business outcomes
  • Valid UAE work authorisation (required before application)

What You'll Bring Desirable

  • HubSpot certifications, particularly Marketing Software, Sales Software or RevOps
  • Experience in fintech, financial services or a regulated industry
  • Familiarity with compliance requirements including FCA, GDPR and AML/KYC considerations
  • Experience with ZoomInfo, LinkedIn Sales Navigator or similar prospecting tools
  • Familiarity with AI tools applied to marketing, prospecting and workflow automation
  • Experience working in multi market or multi currency businesses
  • SQL knowledge or hands on experience with CRM APIs and integrations
  • Background in demand generation or growth marketing

Why join Interpolitan?

  • Comprehensive healthcare
  • ESOP Participation for high performers
  • Birthday Off
  • Two Paid Volunteer Days
  • Annual wellness day

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