Marketing Operations Manager

• Plan and execute B2B marketing campaigns across email, LinkedIn, and digital channels, targeting both existing accounts and prospective clients

• Develop and manage outreach sequences for new-logo prospecting and re-engagement of lapsed contacts

• Build and maintain account-based marketing (ABM) campaigns targeted at specific stakeholder functions within priority accounts

• Monitor campaign performance metrics, draw insights, and recommend adjustments to improve results

• Manage the company LinkedIn page - content planning, post scheduling, carousel production, and performance reporting

• Coordinate with internal teams to develop blog posts, case studies, capability materials, and thought leadership content

• Maintain a structured content calendar and ensure consistent publishing cadence across all channels

• Produce campaign graphics and social assets liaising with the design resource

• Maintain CRM data hygiene - contact records, pipeline stages, and activity logging

• Build and manage target contact lists for outreach campaigns, using prospecting tools and LinkedIn

• Track engagement signals across campaigns and provide Account Leads with regular reports on active prospects

• Support in the planning for focused events.

• Manage pre-event and post-event marketing activities, including promotional content and follow-up campaigns

• Support the coordination of webinars, partner blog contributions, and other visibility-building activities

• Track and report on marketing KPIs - campaign performance, content output, social growth, and pipeline contribution and report to senior leadership

• Research on current accounts and target accounts and share updates with team to align on content for reach outs.

• 6+ years of B2B marketing experience with direct campaign execution responsibility

• Proven experience managing email marketing campaigns end-to-end

• LinkedIn company page ownership - content, scheduling, analytics

• Proficiency in Canva for graphic and social asset production

• CRM experience: Pipedrive, HubSpot, Salesforce, or equivalent

• Strong written communication - email, social, and long-form copy

• Organised, self-directed, and comfortable managing multiple priorities

• Proficiency with use of AI to generate strong relevant content, planning and execution

• Background in technology, analytics, SaaS, or consulting marketing

• Experience with account-based marketing (ABM) methodology

• Familiarity with contact prospecting tools

• Basic SEO knowledge

• Exposure to the pharma or life sciences sector

Education: Bachelor's or Master's degree in Marketing, Business, Communications, or a related field. Engineering graduates with relevant experience may also apply. Professional certifications in digital marketing or CRM platforms are advantageous.