Marketing Operations Manager

Assist in marketing reporting and analytics end-to-end. Design, build, and maintain dashboards and funnel/attribution models in Salesforce and Hex, turning raw campaign and pipeline data into insights demand gen and leadership can act on.

Define and evolve marketing's core reporting framework and KPIs — campaign performance, funnel conversion, pipeline attribution — partnering with Data Engineering and RevOps to ensure the underlying data model can support it.

Serve as the senior owner of complex and ad-hoc reporting/analysis requests , writing and QAing SQL as needed, and building self-serve reporting so the broader team relies less on one-off pulls.

Lead lifecycle workflow and nurture campaign strategy in partnership with Demand Generation — build, QA, launch, and iterate based on performance data, not just execution.

Own campaign operations end-to-end — audience segmentation, list management, Marketo campaign builds, landing page/form creation, and tagging/naming/UTM conventions — with an eye toward what keeps downstream reporting clean and attribution accurate. Maintain documentation and enable the broader team on process.

Direct the marketing operations agency partner relationship — set priorities, QA deliverables, track timelines, and hold handoffs accountable.

Own the campaign production "supply chain" — tracking stages and handoffs, including lead handoff to sales — and use reporting to proactively surface bottlenecks before they cause missed or inaccurate launches.

Lead email and database hygiene strategy — deliverability, compliance (CAN-SPAM/GDPR), subscription management, and send calendar governance — informed by data on engagement and list health, not just guidance from above.

4-6+ years of marketing operations experience in a SaaS startup environment, with reporting/analytics ownership as a demonstrated part of the role — not a side responsibility.

Deep proficiency in Salesforce and Marketo (or comparable MAP/CRM tools) — building complex reports and dashboards independently, with a strong grasp of CRM data structure and architecture.