Marketing Measurement Lead Data Analyst
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
Key Skills for This Role
Full Job Posting
Responsibilities
- Execute flawlessly on marketing measurement and attribution products to build analytic insights that shape marketing strategy.
- Leverage SQL and Python to analyze marketing performance data, develop attribution insights, and evaluate marketing effectiveness across digital and offline channels.
- Partner with marketing, data science, and data engineering teams to define and deliver attribution solutions that drive business impact.
- Translate marketing and business questions into analytical approaches, ensuring alignment with data availability, modeling capabilities, and business goals.
- Evangelize measurement methodologies and experimentation best practices across the organization.
- Run periodic marketing performance assessments and "what-if" scenarios.
- Build consensus and influence stakeholders to gain confidence in methodology and drive toward a solution.
- Ensure products are scalable, accurate, and actionable across digital and offline channels.
- Participate in special projects and perform other duties as assigned.
What it takes
Minimum of five years of related work experience.
Undergraduate degree or equivalent combination of training and experience.
Technical fluency with SQL and Python for querying, analyzing, and interpreting large-scale datasets
Ability to translate complex analytical findings into actionable business recommendations for both technical and non-technical audiences.
The ideal candidate will have
Proven experience with Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and A/B testing or causal inference frameworks.
Experience collaborating closely with data scientists and data engineers to develop and operationalize measurement and attribution solutions.
Exceptional communication and stakeholder management skills.
Sponsorship
About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
About Vanguard
Global investment management firm owned by its client funds.
Visit company websiteJobs and hiring trendsApply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Vanguard
Fund Registrations & Exchange Listings Specialist
London, GBR
AI/ML Engineer
Toronto, CAN
Securities Lending Analyst
Melbourne, AUS
Application Engineer - III
Hyderabad, IND
Securities Lending Analyst
Melbourne, AUS
Fund Registrations & Exchange Listings Specialist
London, GBR
Voice of the Client and Outcomes Analyst
Manchester, GBR
Head of Portfolio Analytics & Consulting
London, GBR
Head of Portfolio Analytics & Consulting
London, GBR