Marketing Manager
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Key skills for this role
About the Role
FIJI Water International seeks a Marketing Manager for EMEA to develop and execute regional marketing plans, localize global campaigns, and partner with sales and trade marketing. Based in Dubai, this role requires brand ownership and strong execution skills.
Key Skills for This Role
Responsibilities
- Develop and execute regional marketing plans across key EMEA markets
- Localise global brand campaigns for regional markets
- Act as brand guardian for the region, ensuring consistency in messaging and consumer experience
- Partner with sales and trade marketing teams to support activity across retail, grocery, ecommerce, HORECA, etc.
- Work with agencies, vendors, and distributors to deliver marketing activity on time and within budget
- Build clear campaign calendars and manage timelines
- Identify opportunities to strengthen brand awareness and market presence
- Manage regional marketing budgets with appropriate approvals
Requirements
- Experience in regional marketing roles, preferably in FMCG or premium brands
- Strong understanding of EMEA markets including UAE, Saudi Arabia, UK, and France
- Ability to localize global campaigns for local relevance
- Experience working with sales, trade marketing, and external agencies
- Strong project management and organizational skills
Full Job Posting
Role Overview
- The Marketing Manager, EMEA will be responsible for developing and executing regional marketing plans that support the growth of FIJI Water across key EMEA markets, including the UAE, Saudi Arabia, UK and France. Based in Dubai, this role will act as the local marketing lead for the region, bringing
Key Responsibilities
- Develop and execute regional marketing plans across key EMEA markets, aligned to global brand strategy and local commercial priorities.
- Localise global brand campaigns for regional markets, ensuring activity is relevant, effective and aligned to FIJI Water’s premium positioning.
- Act as the brand guardian for the region, ensuring consistency in messaging, look, feel and consumer experience.
- Partner closely with sales and trade marketing teams to support activity across retail, grocery, convenience, ecommerce, HORECA, distributors, events and partnerships.
- Work with agencies, vendors, distributors and external partners to deliver high quality marketing activity on time and within agreed budgets.
- Build clear campaign calendars, manage timelines and ensure key milestones are delivered.
- Identify opportunities to strengthen brand awareness, improve market presence and differentiate FIJI Water in competitive markets.
- Support customer and partner facing initiatives where marketing input is required.
- Manage regional marketing budgets, with appropriate alignment and approvals from senior marketing leadership.
- Communicate progress, risks and recommendations clearly across local, regional and global stakeholders.
- Bring structure, commercial judgement and local market insight to marketing planning and execution across the region.
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Company Description FIJI® Water, natural artesian water bottled at the source in Viti Levu (Fiji islands), is the #1 imported bottled water brand and the top selling premium bottled water in the United States. A product