Marketing Manager, Small Business Banking

The RBC Small Business Marketing team is hiring a Marketing Manager who can understand the aspirations and challenges of small business owners and can turn insights into campaigns that connect and drive results.

This is a unique role that intersects segment and product marketing. You’ll develop and execute direct-to-consumer strategies through integrated mass digital campaigns that strengthen our leadership in Canadian small business banking. This is a hands-on role: you’ll brief agencies, align stakeholders, navigate reviews and approvals, and keep timelines on track. You’re comfortable with the details and confident with the big picture.

If you thrive in a fast-paced environment, and can navigate a complex matrix organization with ease, we want to hear from you.

Support end-to-end campaign development and execution—from creative and media briefs through to activation. You’ll manage timelines, coordinate with agencies, and ensure flawless delivery.

Foster collaborative relationships across the organization and with external agencies. Keep everyone aligned, informed, and moving forward together.

Secure timely approvals from business partners, senior executives and legal teams. Present effectively to diverse audiences—from creative agencies to leadership.

Monitor campaign metrics, analyze results, and contribute insights that demonstrate impact and inform future strategies.

Support end-to-end budget management, including monthly forecasting, tracking, and reconciliation.

Previous B2B marketing experience

Track record working effectively in cross-functional teams

Experience working in a matrix organization

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Leaders who support your development through coaching and managing opportunities

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work and make a difference

Opportunities to building close relationships

Job Skills

Additional Job Details

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.