Marketing Manager

Company Description

Role Overview

Key Responsibilities

• **Brand Strategy & Awareness:** Drive brand development and elevate brand recall across target sectors in KSA.
• **Digital & Social Media Marketing:** Oversee digital marketing strategies to grow audience engagement across key professional platforms (LinkedIn/Twitter).
• **Content & Thought Leadership:** Direct content marketing initiatives and secure thought leadership positions in industry reports and media.
• **Campaign & Lead Generation:** Plan, execute, and monitor marketing campaigns optimized for qualified lead generation.
• **Event Marketing:** Lead the planning and flawless execution of corporate events, exhibitions, and promotional booths.
• **Sales Enablement:** Collaborate with sales teams to design and deliver high-quality sales kits and marketing collateral.
• **Website & Automation Management:** Optimize website traffic, manage website content, and leverage marketing automation tools to improve email nurture campaigns, open rates, and CTRs.
• **Team & Budget Leadership:** Manage, train, and guide the marketing team while maintaining high spend efficiency and budget control.
• **Stakeholder Engagement & Reporting:** Maintain strong internal stakeholder relations and deliver transparent, data-driven monthly performance dashboards to executive leadership.

Requirements

• Core Qualifications & Experience* Bachelor’s degree in Marketing, Business Administration, or a related field.
• A Master’s degree is a distinct advantage.
• **Professional Experience:** 5+ years of proven experience in marketing management, with a solid track record in a leadership role-ideally within the B2B technology or cybersecurity sectors.
• Professional certifications in digital marketing, content strategy, or marketing automation (e.g., HubSpot, Google Ads, CIM) are highly preferred.
• Technical & Functional Expertise* **Marketing Strategy:** Deep expertise in Strategic Marketing Planning, Digital & Content Marketing, Brand Development, and Public Relations (PR).
• **Data & Analytics:** Strategic thinker with the ability to analyze market trends, interpret data, and leverage web analytics platforms to make data-driven decisions.
• **Tools & Automation:** Hands-on proficiency with marketing automation tools, CRM systems, web analytics, and design collaboration platforms (e.g., HubSpot, Google Ads, Canva, Figma, Adobe Suite).
• Familiarity with AI tools and technologies.
• Leadership & Collaboration* **Team & Project Management:** Excellent leadership, communication, and project management skills, with a proven ability to manage multiple projects simultaneously.
• **Operations & Finance:** Strong capabilities in budget management, spend efficiency, and external vendor relations.
• **Cross-Functional Alignment:** Ability to work collaboratively across various corporate departments to unify marketing goals with sales and strategy.
• Behavioral Traits* **Mindset:** Highly creative, innovative, and results-driven.
• **Approach:** An analytical thinker who balances high adaptability with a strategic focus in a fast-paced environment.