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Marketing Manager
Pearl Recruitment
Riyadh, KSA
Full Time
Mid
3 days ago
Marketing Campaign ManagementDigital MarketingSocial Media ManagementMarket ResearchCompetitor AnalysisGoogle Analytics
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Marketing Campaign ManagementDigital MarketingSocial Media Management
About the Role
Pearl Recruitment seeks a Marketing Manager in Riyadh to develop and execute marketing plans, manage campaigns across digital and traditional channels, and support sales growth for landscaping, agriculture, and irrigation services.
Key Skills for This Role
Marketing Campaign ManagementDigital MarketingSocial Media ManagementMarket ResearchCompetitor AnalysisGoogle Analytics
Responsibilities
- Develop and execute marketing plans aligned with company objectives and strategic directions
- Manage marketing campaigns across digital and traditional channels, ensuring effective communication and tracking results
- Develop the company's marketing identity, ensuring message and content consistency across all channels
- Conduct market study and analysis of competitors and target customers to identify suitable marketing opportunities
- Supervise social media account management, advertising content, and marketing publications
- Prepare and execute marketing campaigns to support company services in landscaping, agriculture, irrigation, operations and maintenance, and projects
- Visit existing and new projects to understand marketing needs and promote company products and services
- Research and gather competitor pricing, analyze and compare to support marketing and business decisions
- Coordinate with sales and business development to support customer acquisition and increase business opportunities
- Prepare marketing and informational materials such as profiles, presentations, catalogs, and advertising content
- Manage relationships with marketing service providers such as design, development, advertising, and printing companies
- Monitor performance of marketing campaigns, analyze results, and submit periodic reports to senior management
Requirements
- Proficiency in using Microsoft Office, campaign management software, and digital platforms
- Knowledge of Google Analytics, Meta Ads, LinkedIn Ads, and basic design software such as Canva or Adobe preferred
- Ability to prepare and execute marketing plans, manage digital and traditional campaigns, lead the marketing team, analyze the market and competitors, prepare reports, and coordinate with sales and business development
Full Job Posting
Key Responsibilities
- Develop and execute marketing plans aligned with company objectives and strategic directions
- Manage marketing campaigns across digital and traditional channels, ensuring effective communication and tracking results
- Develop the company's marketing identity, ensuring message and content consistency across all channels
- Conduct market study and analysis of competitors and target customers to identify suitable marketing opportunities
- Supervise social media account management, advertising content, and marketing publications
- Prepare and execute marketing campaigns to support company services in landscaping, agriculture, irrigation, operations and maintenance, and projects
- Visit existing and new projects to understand their marketing needs and promote company products and services
- Research and gather competitor pricing, analyze and compare to support marketing and business decisions
- Coordinate with sales and business development to support customer acquisition and increase business opportunities
- Prepare marketing and informational materials such as profiles, presentations, catalogs, and advertising content
- Manage relationships with marketing service providers such as design, development, advertising, and printing companies
- Monitor performance of marketing campaigns, analyze results, and submit periodic reports to senior management
Skills
- Proficiency in using Microsoft Office, campaign management software and digital platforms, and marketing data analysis
- Preference for knowledge of Google Analytics, Meta Ads, LinkedIn Ads, and basic design software such as Canva or Adobe
- Ability to prepare and execute marketing plans, manage digital and traditional campaigns, lead the marketing team, analyze the market and competitors, prepare reports, and coordinate with sales and business development departments to support company growth
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