Marketing Manager

Role Overview

Marketing Strategy and Planning

• Develop and execute the annual marketing and communications plan.
• Maintain a structured calendar for hotel, food and beverage, seasonal and local market activities.
• Monitor trends, competitor activity and campaign performance and recommend improvements.

Digital Marketing and Social Media

• Manage the hotel’s digital and social media presence.
• Develop photography, video, reels, stories and promotional campaign content.
• Plan and monitor paid digital campaigns aligned with commercial priorities.
• Track reach, engagement, audience growth and campaign effectiveness.

Food and Beverage Marketing

• Develop campaigns for restaurants, bars, events and seasonal promotions with food and beverage leadership.
• Drive outlet visibility, covers, footfall and revenue through targeted initiatives.
• Support concepts, menus, offers, brunches, themed events and special promotions.
• Coordinate social media, photography, influencer activity and promotional materials.

Brand, Content and Public Relations

• Ensure marketing communications follow Hilton brand standards and guidelines.
• Develop storytelling around the hotel, guest experience, food and beverage, destination and team members.
• Coordinate photography, videography, public relations, media visits, influencers and content creators.
• Support Hilton regional and corporate marketing initiatives at property level.

Partnerships and Commercial Collaboration

• Develop partnerships with local businesses, tourism partners, attractions and lifestyle brands.
• Identify cross-promotional opportunities that increase awareness and incremental revenue.
• Align marketing activity with Sales, Revenue Management, E-commerce, Food and Beverage and Operations.
• Support seasonal campaigns, staycation offers, tactical promotions and special events.

Budget and Agency Management

• Manage the approved marketing budget and monitor expenditure.
• Coordinate external agencies, photographers, videographers, influencers, designers and media partners.
• Ensure marketing spend provides appropriate value and business impact.

Qualifications

• Minimum 3–5 years of relevant marketing experience.
• Hospitality marketing experience is preferred.
• Strong experience in food and beverage marketing, digital marketing, social media, public relations and content creation.
• Good understanding of hospitality marketing and the local market.
• Strong leadership, ownership and execution skills.
• Previous Hilton experience is an advantage.