Marketing Manager - Product Commercialization

About the role

Key Responsibilities

• Responsible for the creative direction and execution of all consumer and dealer launch materials and product literature for 12 Ductless brands, 5 VRF brands, and 9 Light Commercial brands; guiding the graphics team on overall look/feel and content direction
• Develop key product messaging, translating product features into marketing benefits to aid in commercialization process
• Manage marketing launch readiness process for Ductless, VRF, and Light Commercial products – ensuring deliverables from cross-functional team are met
• This role is an integral part of the marketing team – with daily cross-functional interaction with brand, product marketing, training, and sales teams
• Responsible for setup of all literature materials in SAP and vaulting in document management system
• Manage the maintenance of literature appearance on HVAC partners, public dealer and consumer websites
• Ensure Ductless and VRF literature order forms and directories are updated monthly
• Maintain the Custom Literature Program for all brands as it relates to Ductless products
• Act as liaison to Customer Service on issues of literature inventory and order management
• Manage partnership with in-house print shop to ensure quality execution of all DLS, VRF, and Light Commercial print-on-demand literature

Required Qualifications

• Bachelor's degree
• 5 + years of experience leading product commercialization and launch execution, including development of product messaging, coordination of content from cross-functional teams, and management of launch materials from concept through market release.

Preferred Qualifications

• Bachelor's degree in marketing, communications, or related field
• Experience in Ductless, VRF, and Light Commercial products
• Strong time-management skills with the ability to work with a sense of urgency under demanding deadlines
• Highly efficient project management abilities and the ability to balance multiple projects at once
• Ability to work independently as well as collaboratively
• Strong attention to detail, high-quality work, and the ability to make recommendations are essential
• Excellent analytical, organizational and communication skills
• Comfortable interacting with cross-functional teams
• Ability to flex with changing deliverables and deadlines on projects
• Software skill set proficiency including Microsoft Word, Excel, PowerPoint, Outlook, SAP knowledge a plus
• Demonstrates solid understanding of the HVAC business
• Experience with marketing literature development
• Some experience with copy writing – nice to have
• Job Number: 30206303
• Community / Marketing Title: Marketing Manager - Product Commercialization

Location_formattedLocationLong

• Indiana, US

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