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Marketing Manager
Nova Networks
Ottawa, CAN
Full Time
Mid
Today
Marketing Campaign ManagementStrategic PlanningMarket AnalysisCustomer InsightsAnalytics ReportingLead Nurturing
Free
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Marketing Campaign ManagementStrategic PlanningMarket Analysis
About the Role
Nova Networks is looking for two experienced Marketing Managers to develop and execute marketing campaigns, manage teams, and drive lead generation. The role involves establishing positioning, analyzing customer insights, and collaborating across channels.
Key Skills for This Role
Marketing Campaign ManagementStrategic PlanningMarket AnalysisCustomer InsightsAnalytics ReportingLead Nurturing
Responsibilities
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development
- Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Requirements
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision making skills
- Metrics driven marketing mind with eye for creativity
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
- Established contacts in media
Full Job Posting
Objectives of this role
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go to market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics
Responsibilities
- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
Required skills and qualifications
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision making skills
- Metrics driven marketing mind with eye for creativity
Preferred skills and qualifications
- Bachelor’s degree (or equivalent) in marketing, business, or related field
- Proficiency with online marketing and social media strategy
- Proven success in designing interactive applications and networking platforms
- Established contacts in media
Salary
- Salary 50k – 100k depending upon experience
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