Marketing Manager

We are seeking an experienced, strategic, and dynamic Marketing Manager based in London to manage and execute our marketing initiatives across the UK and European markets. As a leading provider of fund administration and technology solutions to the private equity and alternative investment industry, Gen II partners with General Partners (GPs) to deliver critical operational support and innovative solutions.

This role is ideal for a proactive marketer who excels at the intersection of B2B financial services, digital strategy, and local market execution. Based in our London office the role is pivotal to maintaining a seamless, highly collaborative partnership with our US marketing team, and ensuring consistent global brand positioning and effective cross-border campaign alignment.

Local Campaign Management: Plan, localise, and execute integrated marketing campaigns (digital, email, content, and events) tailored to the UK and European private equity ecosystems.

Lead Generation: Drive regional pipeline growth by deploying targeted account-based marketing (ABM) strategies to engage emerging and established fund managers.

Content Adaptation and Creation: Adapt global marketing collateral, insights, and digital assets for the European market, ensuring local regulatory compliance and cultural relevance.

US Team Integration: Serve as a key point of liaison between the London office and our US marketing headquarters. Participate in regular global planning sessions to align regional initiatives with organisational objectives.

Shared Workflows and Tools: Coordinate with US-based design, content, and operations specialists to leverage centralised marketing automation tools (e.g., HubSpot) and content management systems (e.g., WordPress).