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Marketing Manager K-12 (OTE CAD 60,000/year USD), Sparkrock
Sparkrock
Vancouver, CAN
Full Time
Manager
Remote
1 weeks ago
Marketing StrategyGo to Market PlanningDigital MarketingEmail MarketingPaid MediaSEO/SEM
Free
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Marketing StrategyGo to Market PlanningDigital Marketing
About the Role
Sparkrock is seeking a Marketing Manager for K-12 to own the full marketing funnel for education-focused products across North America. You will lead go-to-market planning, develop audience-specific messaging, and manage digital marketing channels.
Key Skills for This Role
Marketing StrategyGo to Market PlanningDigital MarketingEmail MarketingPaid MediaSEO/SEM
Responsibilities
- Own the full marketing funnel from awareness through retention for K 12 education focused products and services
- Lead go to market planning for new product launches, including messaging, positioning, and channel strategy
- Develop audience specific messaging frameworks for district leadership teams (Finance, Business Operations, Superintendents)
- Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars
- Collaborate with Sales to develop enablement materials tailored to K 12 finance/operations buyers
- Create compelling content, including case studies, thought leadership, and impact stories
- Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback
Requirements
- Bachelor's degree or diploma in Marketing, Communications, Education, or a related field
- 5+ years of marketing experience with at least 2 years in a management or lead capacity
- 3+ years of hands on experience in K 12
- Demonstrated ability to create and execute multi channel marketing campaigns
- Strong understanding of the K 12 sector
- Excellent written and verbal communication skills
- Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn
- Bilingual proficiency in English and French is nice to have
- Experience using AI tools in a professional marketing context is nice to have
Full Job Posting
Overview
- Sparkrock helps social benefit organizations reach their full potential through technology.
- As Marketing Manager K 12, you will own the full marketing funnel for K 12 education focused products across North America.
- This is a dual capacity role: part strategic marketing leader, part internal subject matter expert for K 12.
Responsibilities
- Own the full marketing funnel — from awareness through retention — for K 12 education focused products and services.
- Lead go to market planning for new product launches, including messaging, positioning, and channel strategy.
- Develop audience specific messaging frameworks that reflect the realities facing district leadership teams.
- Manage and optimize digital marketing channels, including email, paid media, SEO/SEM, LinkedIn, and webinars.
- Collaborate with Sales to develop enablement materials tailored to K 12 finance/operations buyers.
- Create compelling content, including case studies, thought leadership, and impact stories.
- Track, analyze, and report on campaign performance, adjusting strategy based on data and market feedback.
Requirements
- Bachelor's degree or diploma in Marketing, Communications, Education, or a related field.
- 5+ years of marketing experience with at least 2 years in a management or lead capacity.
- 3+ years of hands on experience in K 12.
- Demonstrated ability to create and execute multi channel marketing campaigns.
- Strong understanding of the K 12 sector.
- Excellent written and verbal communication skills.
- Proficiency with HubSpot, Salesforce, Google Analytics, and LinkedIn.
- Nice to have: Bilingual proficiency in English and French.
- Nice to have: Experience using AI tools in a professional marketing context.
Benefits
- 100% remote and global.
- Flexible work hours, asynchronous work.
- Dedicated to your growth with consistent feedback and support.
- Stipend to set up your ideal home office.
- Focus on culture: coffee chats, happy hours, cooking classes, book clubs.
Compensation
- OTE USD: CAD 60,000 CAD 76,000
- Base: CAD 54,500 CAD 69,000 base
- Variable: 10%
- OTE CAD: CAD 82,500 CAD 104,500
- Base: CAD 75,000 CAD 95,000 base
- Final compensation based on scope, experience, skills, and business needs.
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